Summer 2027 Digital Testing & Optimization Internship

Southwest Airlines•Dallas, TX

18h•Onsite

About The Position

The Southwest Airlines' Digital Testing & Optimization Internship provides the opportunity to support strategic initiatives and collaborate across Teams and Departments. Interns will play a direct role in delivering key business initiatives for Southwest Airlines and will partner with multiple teams throughout the organization. They'll also support projects from start to finish and assist the Projects Team on other Departmental initiatives. This internship ends with a capstone presentation with Department Leaders and other key Stakeholders. This is a 12-week internship lasting from May 18 – August 8, 2027, with a pay of $21-$24 per hour. Stipends may be offered based on eligibility and program criteria. The role requires working from the Dallas, TX headquarters facility (2702 Love Field Drive) for 40 hours each week. Interns will be provided with any required equipment, such as a laptop.

Requirements

Commitment to critical and analytical reasoning.
Excellent communication and time management skills.
Self-motivated and team-oriented.
Ability to sit and stand while working on a computer for extended periods of time.
Must work well with others as part of a team.
Excellent verbal and written communication skills and ability to interact professionally with a diverse group, including Senior Leaders, Union Leadership, and subject matter experts.
Ability to express ideas clearly in documents with proper organization, structure, grammar, and terminology suited to the audience.
Must be able to handle multiple situations simultaneously with strong attention to detail.
Able to properly manage highly sensitive and confidential information.
Must demonstrate good judgment regarding confidential, proprietary, and sensitive Company information.
Must be technically proficient with Microsoft Office products, especially Word and PowerPoint.
High School Diploma, GED or equivalent education required.
Progress toward a degree, major, or minor in Business, Business Analytics, Marketing, Strategic Planning, Innovation, Entrepreneurship, Management Information Systems, Communications, Economics, Operations Management, Supply Chain, Engineering, Technology, Strategy Development, Data Analytics, Aviation Management, Hospitality or similar degree required.
To be eligible, you must be currently enrolled as a full-time student at the time of application and during the internship.
Minimum 2.5 cumulative GPA at the time of application.
Must be at least 18 years of age.
You must have a valid U.S. Social Security Number to complete the full hiring process.

Nice To Haves

Progress towards a 4-year undergraduate degree preferred.
At least 3 semesters remaining at the time the internship ends is preferred.
Experience with Microsoft Office (Word, Excel, Outlook, PowerPoint, and Access).
Knowledge and/or experience using 5S or Lean Six Sigma process improvement methodologies.
Demonstrated interest and involvement in aviation.
Previous school and/or community leadership role.
Previous experience in problem-solving and working on a team.

Responsibilities

Provide support to the Projects Team and Departmental initiatives from planning through execution.
Assist with project coordination, tracking deliverables, documenting updates, and helping ensure timely follow-through on assigned work.
Partner with cross-functional Teams and Departments to gather information, support business needs, and contribute to key initiatives.
Prepare materials, updates, summaries, and presentations for Team Members, Department Leaders, and key Stakeholders.
Participate in meetings, capture notes, track action items, and support follow-up activities.
Support a capstone presentation at the end of the internship by summarizing project work, findings, and recommendations.
Support the Testing workstream through A/B and multivariate testing activities.
Assist in building and QA'ing A/B and multivariate test variations, including copy, layout, and images, before launch.
Pull and organize test results from testing platforms and Adobe Analytics into standardized readouts.
Draft first-pass hypotheses for potential tests based on funnel drop-off points or known pain points.
Support post-test analysis by analyzing results and sharing the “why” and not just the “what” of Customer behavior.
Monitor live tests for basic health checks, including traffic split and tracking firing correctly, and flag anomalies.
Research industry testing trends and tools and summarize findings for the Team, which could serve as the main project for the summer.
Shadow and eventually own test result presentations to Stakeholders and help build the supporting slides and charts.
Support the Optimization workstream through analytics and reporting activities.
Help build and maintain dashboards in Adobe Analytics Workspace.
Pull performance data, including traffic, conversion, and engagement, for new digital activations.
Assist with tagging and tracking documentation by helping draft or update business requirements for new page or feature tracking.
Support root-cause dig-in analysis on specific metric anomalies.
Build slides and charts that translate raw data into a simple story-telling format.
May perform other job duties as directed by leaders.