Digital Support Specialist

CALIFORNIA TEACHERS ASSOCIATION•Burlingame, CA

92d

About The Position

This role assists in the development and maintenance of standards-compliant websites and landing pages, email and web templates, and digital assets. The specialist will perform a variety of tasks related to front-end web and multimedia support, including using content management systems, creating web and multimedia projects for campaigns, and designing graphics and editing video content. The position also involves supporting digital campaigns, managing a digital asset management system, and providing production support for video campaigns. Additionally, the role requires editing and proofreading various documents, understanding website and search analytics, and researching new technologies to improve user experience. Logistical duties such as arranging meetings and preparing materials are also part of the responsibilities. The position is in a bargaining unit represented by CAS, with salaries established by a collective bargaining agreement.

Requirements

Bachelor's degree & 1 year relevant experience, or Associate degree & 3 years relevant experience or High School diploma/GED & 6 years relevant experience.
Experience and strong knowledge of current web technologies (HTML, CSS, JavaScript, Adobe Creative Suite, etc.) and visual development frameworks and software (WordPress, Illustrator, InDesign, etc.).
Knowledge of current and commonly used web trends, resources and multimedia concepts and practices, including Search Engine Optimization (SEO) best practices.
Familiarity with digital asset management systems (Frontify or similar), email and text messaging platforms (Action Network, Salesforce, Hustle, or similar), and social media platforms.
Experience with video editing software such as Adobe Premiere Pro and After Effects, including basic motion graphics, captioning, and color and audio adjustments.
Proficiency in Canva, including working with brand templates and designing original layouts for social, email, web, and print.
Demonstrated support for racial, social, and economic justice; workers' rights; and a well-funded public education.
Ability to follow instructions and pre-established guidelines to perform functions of the job.
Demonstrated ability to exercise planning, coordinating and follow through skills as applied to large complex logistical projects.
Ability to communicate effectively, both verbally and in writing.
Ability to work cooperatively with fellow employees, leadership and management in a complex interdependent organization structure.
Ability to learn and communicate CTA structure, policies, and procedures.
Computer proficiency and the ability to learn and use the Association’s software programs.
Exceptional attention to detail and consistency.

Responsibilities

Assists in development and maintenance of standards-compliant websites and landing pages using HTML, CSS and other appropriate applications and software.
Assists in production of email and web templates, and static and animated banners.
Performs a variety of tasks relating to front-end web and multimedia support including but not limited to Canva, Frontify, Adobe Creative Suite, converting mock-ups of websites to a working webpage with valid codes, and conducts cross-browser testing and implementation.
Uses content management systems for posting content, photos, videos and other materials to the website.
Utilizes various applications to create web and multimedia projects in support of CTA campaigns and initiatives.
Assists in the creation of interfaces, animations, graphics and videos.
Creates custom web pages and other materials using new and existing templates.
Assists with day-to-day management of CTA websites, including the posting of routine changes and updating copy and materials.
Creates, develops and produces copy materials for use on all CTA websites, CTA-supported websites and other projects.
Assists with maintenance of CTA's digital asset management system, including file organization, tagging, and user access support.
Supports email and text messaging campaigns by building, formatting, testing, and proofing messages in platforms such as Action Network, Salesforce, and Hustle.
Supports digital campaign coverage during contract campaigns, strikes, political campaigns, and other rapid-response moments.
Designs graphics and visual assets in Canva for social media, email, web, and print, working from existing brand templates and formatting new layouts as needed.
Edits video content for digital platforms using Adobe Premiere Pro and After Effects, including cutting, captioning, motion graphics, and basic color and audio adjustments.
Provides production support for Soapbox video campaigns, including coordinating member submissions, processing and editing video clips, and assembling final assets for distribution.
Edits and proofreads a variety of documents, including website and video content with attention to grammar, punctuation, spelling and style.
Understands the use of website and search analytics.
Researches, suggests and helps to implement new website and social media topics to improve the user experience by keeping abreast of changes in technology.
Uses appropriate research tools and systems.
Arranges meetings and conferences, prepares materials for duplication and performs other logistical duties as assigned.
Prepares, compiles, and maintains files, reports and records as needed.
Performs other appropriate duties as assigned.