Digital Strategist

Innovairre•Cherry Hill Township, NJ

9d•Remote

About The Position

As the Digital Strategist you will manage the strategy creation and execution of individual fundraising campaigns across multiple digital channels for assigned client(s). The digital strategist owns the digital program for client(s) from end to end, includes preparing and presenting to assigned client(s). The digital strategist will have a strong understanding of digital channel mix for a direct response strategy. The digital strategist will work closely with the assigned account lead to create a fiscal year digital budget, program goals and performance metrics. The day-to-day role includes executing paid efforts across digital mediums, maintaining email lists, creating growth strategies, recommending and executing audience targeting and segmentation, and A/B testing. The digital strategist completes campaign reporting including creating slide decks for client presentations, analyzing campaign results and providing recommendations to meet fundraising targets. Apply now and be part of a team that makes a meaningful impact while advancing your career in a supportive and innovative work environment. A Brief Overview of MarkeTeam At MarkeTeam, we believe in doing good work and work that does good. Combining the art and science of marketing to fund life-saving nonprofit work. As fundraising specialists with 30 years of data analytics, media and creative expertise, we are uniquely equipped to help your organization grow your revenue and advance your mission. With easy-to-use modeling solutions and DonorOptics(SM) program dashboards, we can help you take control of your fundraising and make smarter marketing decisions in real time, anytime. Because we believe great ideas can come from anyone at any time, we build an integrated team of specialists for each client and each project, drawing seamlessly from our 70+ passionate employees who bring an in-depth understanding from each of our three areas of expertise. This is an excellent opportunity to work in a profitable, high-growth advertising/marketing agency that allows you to advance your career, earn a very competitive salary with generous benefits, while also making a positive impact on the lives of children and adults in the United States and around the world!

Requirements

Minimum of a bachelor's degree in a related field, such as communications, marketing, public relations, journalism, business analytics, or business management.
Minimum of 3+ years experience in digital marketing or strategy.
Fundamental understanding of digital engagement, marketing, and fundraising principles, strategies, and best practices.
Familiarity with digital campaign analytics and performance metrics.
Proficiency in digital marketing tools and platforms such as Facebook Ads Manager and Google Ads.
Strong analytical skills to interpret campaign data and develop insights.
Strong organizational skills to manage multiple campaigns and tasks simultaneously.
Ability to develop and execute strategic digital marketing plans and make data-driven decisions and recommendations.
Must be eligible for and complete Facebook's advertiser verification process.
US-based location (physical or via VPN) is required.

Nice To Haves

Previous experience with digital fundraising/nonprofit campaigns is helpful.
Experience with ECRM platforms is a plus.

Responsibilities

Manages digital campaigns from inception to completion, including but not limited to paid social media, email, web donation forms, SMS, paid display and search.
Manages the execution of individual fundraising campaigns across multiple digital channels.
Analyzes digital campaign fundraising results and develops insights.
Makes strategic recommendations to help reach fundraising targets.
Manages digital campaigns from inception to completion.
Creates campaign reports for client presentations.
Reviews creative and provides strategic guidance to meet campaign goals.
Oversees email list hygiene, growth, segmentation, and A/B testing.
Collaborates with cross-functional teams to ensure timely and professional output.
Stays updated with digital engagement and marketing best practices.
Performs responsibilities as required to ensure the team's success.