Digital Strategist (Marketing & AI)

EPAM Systems•New York, NY

2d•Hybrid

About The Position

Join our U.S. team in a role that moves beyond traditional consulting. You'll help modern CMOs and digital leaders design, build, and scale intelligent growth systems — grounded in real storytelling, not buzzwords. You'll split your time between shaping new client propositions and leading strategy on live engagements, working directly with CMOs and digital leaders at global brands. This is a U.S. hybrid role. We're prioritizing candidates based near major metro hubs — NYC, Boston, or Philadelphia — for proximity to offices, colleagues, and client stakeholders. There's no fixed in-office schedule, but you should be comfortable working on-site periodically and traveling occasionally as client and team needs require. About Empathy Lab by EPAM: Empathy Lab is EPAM's AI-native creative agency: we believe that in an era reshaped by artificial intelligence, technology should make experiences feel more human, not less. We operate at the unique intersection of business strategy, human creativity and advanced engineering. By bridging EPAM's world-class software engineering and AI capabilities with top-tier creative and strategic digital services, we turn complex technical solutions into deeply engaging brand experiences.

Requirements

Seven or more years of experience in marketing strategy, go-to-market planning, or consultancy within a digital or creative context
Comfortable building your own presentations and materials rather than relying on a creative team to execute your thinking
Strong understanding of creative production and media planning processes
Proven ability to turn complex technical capabilities into clear, client-ready strategies and narratives
High level of interest and understanding of artificial intelligence, automation, and emerging marketing technologies
Clear communication, presentation, and storytelling skills with strong attention to detail
Ability to manage multiple priorities across global accounts in a matrixed structure
Hands-on approach with capability to deliver strategic work while supporting implementation phases
Comfort collaborating with engineers, data scientists, and creative professionals on integrated projects

Responsibilities

Define and package propositions that translate complex AI and marketing technology solutions into compelling storytelling and go-to-market assets
Create narratives that demonstrate the commercial and strategic value of technical solutions for senior marketing decision-makers
Collaborate with creative teams, copywriters, and engineers to co-create proposals, pitches, and marketing materials that drive new business
Build narratives and decks from scratch
Act as strategic lead on active client engagements to ensure solutions align with business goals and deliver measurable impact
Build strong relationships with senior stakeholders — including CMOs and digital leaders — acting as a trusted advisor
Drive integrated strategies across creative, media, and technical delivery streams to ensure cohesive client solutions
Use real-world implementation insights to refine propositions, tools, and methodologies for future engagements
Lead and facilitate executive-level presentations and strategy workshops with clarity and authority
Identify growth opportunities within key accounts and support business development efforts
Ensure all strategic deliverables meet industry-leading standards for insight, creativity, and effectiveness