Digital Marketing Strategist

UVA Health • Charlottesville, VA

1d • $46,580 - $93,161 • Hybrid

About The Position

Digital marketing is evolving rapidly, and this newly created role offers the chance to help shape how one of the nation's leading academic health systems connects with patients, providers, and communities. As a Digital Marketing Strategist, you will play a pivotal role in driving growth through innovative campaigns, marketing technology, data-driven decision making, and continuous optimization. Join a collaborative performance marketing team dedicated to delivering measurable results across digital channels. This is an outstanding opportunity for an experienced marketer who thrives at the intersection of strategy, technology, analytics, and creative execution while supporting meaningful healthcare initiatives that have a direct impact on patient engagement and access to care.

Requirements

• Bachelor's degree required.
• A minimum of 3 years of experience in the digital space.
• Two years of email platform management or email marketing campaigns preferred.
• Similar experience in the web or analytics space may qualify.
• Strong understanding of HTML and CSS required.
• Excellent writing and communications skills are required.

Nice To Haves

• 5 to 7 years of experience
• Google Ads experience
• Google Analytics experience
• Meta experience (preferred)
• Salesforce Marketing Cloud Certification (preferred)
• Additional Google certifications (preferred)

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across paid search, social media, email, display, video, and web channels.
• Manage and support Salesforce Marketing Cloud activities, including audience segmentation, data extensions, templates, landing pages, automation workflows, and campaign execution.
• Collaborate with marketing, content, creative, and digital teams to build integrated, multichannel campaigns.
• Implement campaign tracking and quality assurance processes utilizing UTMs, dashboards, CRM systems, and analytics tools.
• Conduct A/B testing to improve campaign effectiveness, audience engagement, and conversion performance.
• Create and maintain campaign landing pages, microsites, and digital assets using HTML and CSS.
• Analyze campaign performance through Google Analytics, CRM reporting, and vendor platforms, translating insights into actionable recommendations.
• Partner with agency vendors and internal stakeholders to ensure successful campaign delivery and optimization.
• Support broader digital initiatives including web maintenance, reporting, troubleshooting, and marketing technology enhancements.
• Manage multiple projects simultaneously while maintaining exceptional attention to detail and execution quality.

Benefits

• Medical, Dental, and Vision Insurance
• Paid Time Off
• Long-term and Short-term Disability
• Retirement Savings
• Health Saving Plans
• Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off
• Relocation assistance may be available for qualified candidates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level