Digital Strategies Director

M+C Saatchi Group•New York, NY

1d•$130,000 - $160,000•Hybrid

About The Position

M&C Saatchi World Services is a full-service marketing company renowned for using commercial advertising to solve the world’s toughest challenges. World Services is a specialty branch of M&C Saatchi Group, and we provide strategic communications, behavior change, and marketing support to Public Sector clients with special emphasis on the US Federal Government and State, Local, Tribal, & Territorial leaders. M&C Saatchi World Services US is seeking a strategic and forward-thinking Digital Strategies Director to lead the development and delivery of enterprise-wide digital experiences. This is a senior leadership role responsible for shaping and executing a cohesive digital strategy across multiple channels, including websites, content, social media, SEO, and events. This role drives digital modernisation initiatives and define long-term roadmaps that enhance user journeys and strengthen brand consistency. The Digital Strategies Director will oversee content planning and audience engagement, guide UX research and optimisation and ensure best practices across accessibility, compliance, and digital standards. This is a hybrid role; however, the ideal candidate will live in either the greater New York City area or the greater District of Columbia, Maryland, and Virginia (DMV) region.

Requirements

Must hold an active Secret clearance, supported by a Tier 3 background investigation.
Bachelor’s degree in Digital Strategy, Communications, Marketing, Information Science, or a related field.
Proven experience in accounts with an emphasis on digital strategy, digital communications, or multi-channel experience leadership.
Experience overseeing enterprise digital ecosystems including UX, content, social media, SEO, and analytics.
Experience managing complex, multi-stakeholder digital initiatives in a large-scale environment.
Experience developing digital governance, frameworks, and strategic roadmaps.
Experience leading cross-functional digital teams and advising senior leadership.
Deep understanding of UX principles, digital content strategy, structured content, and information architecture.
Expertise in SEO, metadata, tagging, and digital analytics platforms.
Strong understanding of social media ecosystem management and digital engagement tools.
Knowledge of 508 accessibility and compliance for digital products.
Experience in federal, DoD, or large enterprise digital operations.
Familiarity with CMS platforms, CRM tools, and digital monitoring technologies.
Experience with marketing automation, A/B testing, and data-driven optimization.
Exceptional strategic planning and leadership capabilities.
Strong communication and stakeholder engagement skills.
Ability to manage complex digital ecosystems and cross-functional teams.
Highly analytical with the ability to translate data into actionable insights.
Strong organizational, prioritization, and governance discipline.
Ability to guide digital modernization efforts and enterprise-level digital transformation.

Responsibilities

Oversee enterprise-wide digital strategy execution, covering UX, content, social media, SEO, digital outreach, events, and reporting.
Direct modernization initiatives and long-term digital roadmap planning.
Develop integrated digital experience frameworks across websites, platforms, campaigns, and user journeys.
Lead multi-channel content alignment efforts, ensuring consistent messaging and brand governance.
Provide high-level oversight of content planning, editorial calendars, and user engagement strategies.
Guide UX research, testing, wireframing, prototyping, and customer journey optimization.
Oversee SEO and search performance strategies, ensuring metadata, tagging, and structured content discipline.
Direct enterprise social media strategy, content planning, audience segmentation, and performance tracking.
Oversee event strategy, including digital promotion, live-event integration, and cross-channel amplification.
Lead performance measurement and reporting, including KPIs, dashboards, insights, and executive summaries.
Manage enterprise digital governance and ensure compliance with accessibility (508/WCAG), plain language, and digital policy standards.
Provide senior-level direction for vendor coordination, cross-team collaboration, and stakeholder communication.
Advise leadership on emerging trends, digital opportunities, and modernization initiatives.