Digital & Social Editor, Fashion Magazine

St. Joseph Communications • Toronto, ON

2d • Hybrid

About The Position

SJC Media is the largest producer of magazines in Canada, with award-winning titles such as FASHION, Chatelaine, HELLO! Canada, Maclean’s, Today’s Parent, Toronto Life, Ottawa Magazine and Canadian Business. FASHION is Canada’s leading destination for style, beauty, and luxury. Across print, digital, social, and experiential platforms, we connect with a highly engaged, fashion-forward audience. We’re looking for a Digital and Social Editor to work on the brand’s end-to-end digital presence—driving audience growth, shaping our editorial voice across platforms, and translating fashion, culture, and commerce into compelling, high-performing content. This is a highly hands-on role: equal parts strategist, editor and operator. You’ll manage the digital roadmap alongside day-to-day publishing across web social, and newsletters. The Digital and Social Editor is responsible for defining how FASHION shows up online—what we cover, how we package it, and how we reach and grow our audience, in collaboration with the senior editorial team. You will contribute to the content strategy and execution across web, email, and social, using data, instinct, and deep fashion knowledge to drive performance. You’ll also work closely with the editorial team to align digital output with print, tentpoles, and brand priorities, while continuously evolving our approach to platform-native storytelling, SEO, and emerging formats—including AI-enabled workflows.

Requirements

• 5 years of experience in digital editorial, social media, or content strategy, ideally in fashion or lifestyle media
• Degree or diploma in Journalism, Communications or similar
• Proven track record of driving audience growth and engagement across digital platforms
• Deep understanding of fashion, beauty, pop culture and internet trends
• Strong editorial judgment and advanced writing/editing skills across formats
• Expertise in SEO, analytics, and performance-driven content strategy
• Hands-on experience with CMS platforms, social scheduling tools, and newsletter systems
• Experience using data tools to inform decision-making
• Experience managing or mentoring junior staff

Nice To Haves

• On-camera or video hosting experience
• Experience with commerce/affiliate content
• Familiarity with A/B testing and growth experimentation
• Existing relationships within the fashion and media industry

Responsibilities

• Help to lead FASHION’s digital content strategy across web, newsletters, and social
• Build and manage forward-looking content calendars that integrate editorial, print and commercial priorities
• Run digital pitch meetings and translate ideas into clear, actionable content plans
• Identify key fashion, celebrity and cultural moments and ensure timely, competitive coverage
• Maintain a distinct, elevated and on-brand voice across all digital platforms
• Oversee daily web publishing, homepage programming, and content optimization
• Edit and package stories for performance (headlines, decks, SEO, internal linking, recirculation)
• Monitor analytics to inform coverage decisions and content strategy
• Share regular performance insights and apply learnings to improve output
• Partner with product, SEO, and development teams to optimize site experience
• Oversee content calendars, publishing and platform-specific storytelling approaches
• Ideate, create, and/or approve social content (Reels, TikToks, carousels, Stories)
• Identify and execute on trend-driven, platform-native content opportunities
• Collaborate on cover launches, tentpoles and real-time event coverage
• Write and edit key editions (including the Fashion FWD newsletter), ensuring a strong POV and content mix
• Optimize performance through testing (subject lines, formats, content balance)
• Track KPIs (open rate, CTR, conversions) and refine strategy accordingly
• Contribute to and edit digital content across formats, including features, quick hits, and service-driven stories
• Translate print content into compelling digital packages
• Produce or oversee video and social-first storytelling formats
• Be comfortable appearing on camera or directing talent when needed
• Work with SJC’s in-house video team on new series and video franchise ideation and execution
• Allocate digital budgets and own vendor management
• Streamline editorial workflows across platforms, identifying efficiencies and reducing bottlenecks
• Integrate AI tools into content creation, packaging, analytics and workflow automation
• Manage freelancers and interns, fostering strong digital instincts and editorial judgment and providing clear feedback
• Collaborate cross-functionally with editorial, design, video and commercial teams
• Contribute to a culture of innovation, accountability and digital-first thinking
• When needed, represent FASHION at industry events, press trips, and key cultural moments
• Build relationships with brands, PRs, creators, and industry stakeholders
• Contribute to broader brand initiatives, including print and experiential activations

Benefits

• Health and Dental Benefits
• Employee & Family Assistance Program (EFAP) and access to online health & wellness resources through Homewood Health.
• Scholarship program available for employees’ children.
• Exclusive employee subscription rates for SJC publications.
• A complimentary 1-year Toronto Life Insider membership.
• Discounted annual GoodLife membership.
• Participation in the Perkopolis Perk Program, offering employee pricing at a wide range of retailers.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree