Social Media Editor

Morning Brew Inc.•New York, NY

2d•Onsite

About The Position

Morning Brew Inc. is looking for a great writer and visual storyteller who can consistently create engaging social editorial content for Morning Brew across multiple social platforms. The role would require the social media editor to oversee the day-to-day content calendar of various accounts across Twitter, Instagram, and LinkedIn. The ideal candidate will possess a combination of in-depth research and writing skills, a creative mindset, a deep understanding of internet culture, and the ability to pitch engaging and visual stories that fit Morning Brew’s brand identity and voice. Working alongside the team lead, the social media editor will play a crucial role in growing Morning Brew’s social presence and building an engaged audience.

Requirements

2+ years of experience in social media or digital journalism.
Deep understanding of social media platforms and social editorial strategy.
Interest in submerging themselves in the world of business, finance, and tech news.
A passion for internet culture, memes, trends, and finding new ideas in all corners of the internet.
Track record of overseeing Twitter/X, Instagram, LinkedIn, and Facebook accounts for media outlets.
Strong editorial judgment; comfortable with testing and adapting strategies to optimize for social-first content.
Strong writing skills, with an attention to detail and the ability to condense topics into engaging, accurate, and quickbite copy.

Nice To Haves

Experience working in social management, analytics, and listening tools such as: Emplifi, SocialFlow, Hootsuite, EchoBox, Dash Hudson, Later, Sprout Social, Sprinklr, Parse.ly, Chartbeat, CrowdTangle, Google Analytics, NewsWhip, and more.
Proficiency in Adobe Photoshop, Canva and/or Figma a plus.

Responsibilities

Covering trending business news and live events.
Producing content primarily for Instagram, Twitter, and LinkedIn.
Creating charts and other graphics using a library of provided templates.
Pitching story ideas to the team lead and identifying graphic opportunities.
Publishing video content on TikTok, Instagram, and YouTube when needed.
Collaborating with our in-house design team to craft high-level visual formats.
Tracking success through account growth, engagement rates, and other metrics.
Conducting research and crafting social editorial copy in the Morning Brew voice.
Editing, shaping and elevating headlines, copy and visual assets to be social-first.
Blending your editorial judgement with data to find what best fits our target audience.
Overseeing community engagement; replying to the audience in comments and DMs.