Digital Sales Manager - Audi Stuart!

Murgado Automotive Group•Stuart, FL

1d•$120,000 - $200,000•Onsite

About The Position

Audi Stuart, part of the Murgado Automotive Group, is seeking a dynamic and experienced Digital Sales Manager (DSM) to lead their digital sales efforts. The DSM will be the local owner responsible for all digital-origin sales opportunities, managing the Certified Internet Sales Team, controlling lead assignments, ensuring response standards, structuring deals, and securing customer commitments remotely. This role has full desking and pricing authority for digital opportunities and operates at a flat hierarchy with the Desk Manager and Floor Manager, reporting to the GSM/GM. Certification is required and maintained through performance, CRM discipline, pricing accuracy, customer experience, and compliance.

Requirements

Expert Tekion digital retailing and deal structure
Pricing logic and payment math under pressure
Written clarity for text/email; concise and trustworthy tone
Multi-threading across channels with precise documentation
Authority to assign and reassign digital-origin leads
Authority to determine membership in the store’s Certified Internet Sales Team
Authority to remove or suspend a salesperson from the Certified Internet Sales Team
Authority to make pricing decisions on digital-origin opportunities within approved store and brand parameters
Authority to fully desk digital-origin deals, including taxes, fees, incentives, lender programs, terms, and payment options
Authority to provide binding digital deal structures based on verified information
Authority to direct local queue coverage and assisted-response activity
Authority to require CRM documentation, next steps, and customer ownership standards
Must complete formal certification before assuming independent authority.
Continued qualification is based on response-time and queue compliance, digital and phone close rates, show-to-sold performance, PVR and rewrite incidence, CRM and data integrity, quote and disclosure accuracy, customer experience, and certified-team productivity and development.
Compliance with AI, CRM, and appraisal governance.

Nice To Haves

Proven track record in digital sales
Passion for enhancing the customer experience

Responsibilities

Own assignment of all digital-origin opportunities to Certified Internet Sales Team members based on capacity, availability, language, product knowledge, source competence, response discipline, and performance.
Collaborate with the CRM & Phone Systems Manager to implement advanced routing, weighted distribution, capacity rules, escalation logic, and source-specific assignments within the CRM.
Monitor distribution results and request configuration changes when routing does not reflect the store’s operating needs.
Remove or suspend a salesperson from the Certified Internet Sales Team when performance, CRM discipline, customer experience, or compliance falls below standard.
Ensure every customer has one accountable owner while protecting response time through assisted-response rules.
Maintain a limited, high-performing team; internet lead access is earned, measured, and revocable.
Intercept Impel/PAM handoffs on pricing, availability, payment, fees, and trade-value requests.
Build complete deals in Tekion: taxes/fees, rebates, lender programs, trade estimates.
Provide transparent payment options and secure digital commitment and appointment.
Execute rapid callbacks on PAM transcripts signaling buying intent.
Maintain clean CRM notes, next steps, and velocity; no dead ends.
Coordinate preliminary trade information and soft appraisal ranges with the Used Car Manager or an approved Appraisal Expert.
Set expectation language and variance tolerance so customers understand estimates versus final values.
Incorporate an approved appraisal into the digital deal structure but may not independently establish or override the final trade value.
Prepare delivery packet and brief Floor Manager/Fulfillment Pilot on incoming commitments.
Build complete customer profiles through conversational text and email, gathering source & intent, needs analysis, trade information, budget & payment expectations, decision-making & timeline, and competitive shopping details.
Monitor AI trigger quality, conversation quality, handoff timing, false positives, false negatives, and customer-impacting failures.
Submit documented requests and business requirements to the AI Conversation & Automation Manager.
Escalate critical AI errors immediately through the approved emergency process.