Digital Project Coordinator

LawDepot•Edmonton, AB

4d•CA$70,000 - CA$90,000•Hybrid

About The Position

Champion product experiences that drive higher conversions, improve the customer journey, and accelerate business growth. In this role you will drive optimization initiatives across the product questionnaire funnel, identifying high-value opportunities through data, research, experimentation, and stakeholder collaboration. You will translate business objectives into prioritized roadmap initiatives that improve conversion rates, revenue performance, and user experience across key customer touchpoints. This is a full-time, permanent position working 37.5 hours per week, with opportunities to work hybrid from our Edmonton, Alberta office.

Requirements

Post-secondary education in Project Management, Business, Marketing, Communications, Design, Library and Information Studies, or other relevant fields
Experience in Project Coordination, Product Management, Conversion Rate Optimization, Digital Optimization, or a related field
Proven ability to define, manage, and prioritize product roadmaps aligned with measurable business outcomes
Experience independently leading complex initiatives from discovery and planning through delivery, measurement, and iteration
Strong analytical and problem-solving skills, with the ability to leverage data, experimentation, and customer insights to inform decision-making
Excellent verbal and written communication skills
Strong organizational and prioritization skills, with the ability to manage multiple initiatives and distill complex information into clear, actionable plans
Experience designing, executing, and interpreting A/B tests or other digital experimentation methodologies
Demonstrated ability to collaborate effectively across cross-functional teams, including Design, Research, Development, Legal, Analytics, and Business stakeholders

Nice To Haves

Experience working with Content Management Systems (CMS) to publish, test, or manage digital content
Familiarity with UX/UI, CSS, and front-end styling concepts
Experience using AI tools to support product discovery, prototyping, research synthesis, and experiment ideation
Ability to critically evaluate AI-generated outputs and translate useful concepts into practical MVPs, test plans, or feature requirements

Responsibilities

Manage the product questionnaire funnel roadmap, balancing quick optimization wins with long-term product, monetization, and user experience initiatives tied to measurable business outcomes
Identify, evaluate, and prioritize conversion rate optimization (CRO) opportunities through analytics, user research, experimentation, stakeholder feedback, and industry best practices
Define MVPs, feature requirements, success metrics, and prioritization rationale to support strategic roadmap planning and execution
Review existing experimentation, analytics, and optimization opportunities across key questionnaire funnel touchpoints to uncover high-value initiatives
Utilize internal CMS tools to understand platform capabilities, constraints, and implementation feasibility when scoping solutions and defining requirements
Partner closely with Design, Research, Development, Legal, Analysis, and UX Optimization teams to align priorities, support delivery, and ensure consistent measurement practices
Develop A/B testing strategies, analyze results, and translate findings into actionable recommendations and future roadmap opportunities
Define and monitor key performance indicators, including conversion rates, revenue impact, funnel completion, user engagement, and experiment outcomes
Create and maintain documentation of optimization best practices, project learnings, and experimentation insights to support ongoing team growth and knowledge sharing
Continuously evaluate opportunities to improve the customer experience while driving measurable business performance