Digital Program Coordinator

Southern Tide•Greenville, SC

2d•Onsite

About The Position

Southern Tide, LLC is seeking a Digital Program Coordinator to oversee and advance its customer loyalty program. This role involves developing and executing the program's strategy, driving business objectives, and ensuring effective reporting of program goals and outcomes. The position is in-office, located in Southern Tide's downtown Greenville office.

Requirements

Oversee and manage the customer loyalty program from inception to execution.
Develop and implement the overall strategy for the loyalty program, ensuring alignment with company goals.
Collaborate with Marketing and eCommerce to define the broader customer strategy for including new, returning, top and lapsed customers.
Create and maintain a KPI dashboard to track the business impact of the loyalty program and overall customer initiatives.
Create a customer journey map to ensure ideal end-to-end journey for customer and report on performance and improvements.
Collaborate with eCommerce team to determine segmenting strategies for marketing campaigns and schedule campaigns accordingly.
Lead surveying initiatives to understand customer behaviors and report on results.
Partner with third party agency to develop and implement SEO strategy for both content and technical SEO.
Collaborate with third party agency to coordinate copy creation for PDPs, blogs, collections and other pages ensuring SEO objectives are met and voice is brand correct.
Partner with eCommerce and Marketing to implement direct mail program across ecommerce and collaborate with Marketing COE on reporting.
Continuously monitor industry trends providing recommendations for improvements based on best practices.
Oversee the relationship with loyalty program vendors to ensure program success.
Collaborate with Marketing Center of Excellence on customer reporting and monitoring of overall customer KPIs.
Provide ongoing Ecommerce support as needed.
Supports eCommerce team to ensure an optimal customer experience that increases conversion, turn, and overall profit.

Responsibilities

Oversee and manage the customer loyalty program from inception to execution.
Develop and implement the overall strategy for the loyalty program in partnership with the eCommerce Manager, ensuring alignment with company goals.
Collaborate with Marketing and eCommerce to define the broader customer strategy for including new, returning, top, and lapsed customers.
Create and maintain a KPI dashboard to track the business impact of the loyalty program and overall customer initiatives.
Create a customer journey map to ensure an ideal end-to-end journey for customers and report on performance and improvements.
Collaborate with the eCommerce team to determine segmenting strategies for marketing campaigns and schedule campaigns accordingly.
Lead surveying initiatives to understand customer behaviors and report on results.
Partner with a third-party agency to develop and implement an SEO strategy for both content and technical SEO.
Collaborate with a third-party agency to coordinate copy creation for PDPs, blogs, collections, and other pages, ensuring SEO objectives are met and voice is brand correct.
Partner with eCommerce and Marketing to implement a direct mail program across eCommerce and collaborate with Marketing COE on reporting.
Continuously monitor industry trends, providing recommendations for improvements based on best practices.
Oversee the relationship with loyalty program vendors to ensure program success.
Collaborate with the Marketing Center of Excellence on customer reporting and monitoring of overall customer KPIs.
Provide ongoing eCommerce support as needed.
Support the eCommerce team to ensure an optimal customer experience that increases conversion, turn, and overall profit.