Digital Product Specialist

Wainbee Limited•Mississauga, ON

2d•Remote

About The Position

We are seeking a Digital Product Specialist to join our national marketing team. This role will support the optimization of e-commerce product data, website content, and improving online visibility across both traditional search engines and emerging AI platforms. You’ll partner with our in-house designer, marketing manager, and subject matter experts to support the growth of Wainbee’s e-commerce platform and digital presence through optimized product content, product data management and user-focused website improvements. The ideal candidate is highly organized, detail-oriented, self-motivated, and eager to learn and grow within the role. Experience in B2B, industrial, manufacturing, or technical product environments will be considered an asset, while bilingualism (English/French) is considered a strong asset. As part of a growing, employee-owned company with a strong national presence, you’ll have opportunities to take ownership of your work, contribute ideas, and see the impact of your efforts while being supported by a culture that values professional development and long-term career growth.

Requirements

Post-secondary education in Marketing, Communications, or a related field; or equivalent experience in e-commerce, digital marketing, or content management roles.
Strong writing and editing skills, with the ability to translate technical product information into clear, customer-focused content.
Experience working with product data, content management systems, and e-commerce platforms (Magento and/or Pimcore considered an asset).
Understanding of SEO fundamentals, including keyword research, on-page optimization, and content best practices.
Familiarity with website content formatting, basic HTML, and UX principles.
Experience analytics tools such as Google Analytics, Google Search Console, SEMrush, or similar platforms is considered an asset.
Strong organizational skills and attention to detail will be necessary for this role.
The ideal candidate is self-motivated and eager to learn and grow within the role.

Nice To Haves

Experience in B2B, industrial, manufacturing, or technical product environments is considered an asset.
Bilingualism (English/French) will be considered a strong asset for this role.

Responsibilities

Enrich product listings in Pimcore (titles, descriptions, specs, images).
Create, edit, and optimize product, category, and landing page content for both search visibility and user experience.
Optimize product detail pages (PDPs) to improve user experience and increase conversion rates.
Support the development of brand and category pages to improve organic traffic and site structure.
Collaborate with developers to implement improvements to navigation, filters, and on-site search functionality.
Conduct keyword research to support content planning, topic ideation, and optimization strategies.
Apply on-page SEO best practices, including meta tags, headings, and internal linking.
Structure content to support both traditional SEO and emerging AI-driven search experiences (AEO), including clear product use cases, FAQs, and solution-focused content.
Monitor performance using tools such as Google Analytics, Search Console, and SEMrush, and recommend improvements.
Stay informed on search trends and algorithm updates, applying learnings to ongoing optimization efforts.
Produce clear, accurate, and engaging content across product pages, landing pages, and blog content.
Translate technical product information into customer-focused messaging.
Support bilingual content coordination and optimization (English/French) as required.
Collaborate with product managers and subject matter experts to ensure accuracy and completeness of content.
Partner with Product Management and Design to deliver high-quality digital content.
Work with external partners and suppliers to gather product data and technical specifications.
Support cross-functional initiatives related to product launches and marketing campaigns.