Digital Product Manager - Marketing Technology, Loyalty & Retention

1-800-FLOWERS.COM, INC. • Jericho, NY

2d • $26 - $33

About The Position

1-800-Flowers.com is seeking a detail-oriented, collaborative Digital Product Manager to support the execution and continuous improvement of digital products and marketing technology capabilities that enhance customer experience, strengthen loyalty, and drive customer retention across its family of brands.

The role supports development, implementation, and optimization of digital experiences that make gifting easier, more personalized, and meaningful throughout the customer lifecycle. Working with senior Product leadership and cross-functional teams across Marketing, CRM, Loyalty, E-Commerce, Technology, Analytics, and Customer Experience, the role translates business needs into product requirements and supports delivery of roadmap initiatives. It offers an emerging product professional the opportunity to deliver customer-facing enhancements that improve engagement, purchase frequency, and long-term loyalty.

Requirements

• Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or a related field, or equivalent practical experience.
• At least 2 years of experience in digital product management, product coordination, marketing technology, e-commerce, CRM, business analysis, or a related digital role.
• Experience supporting digital projects, technology enhancements, or customer-facing product initiatives.
• Familiarity with product development processes, including requirements gathering, user stories, testing, and feature implementation.
• Basic understanding of digital marketing, customer engagement, e-commerce, or customer lifecycle marketing.
• Strong organizational skills and ability to manage multiple assignments, track deliverables, and meet deadlines.
• Analytical and problem-solving skills, including the ability to interpret data, identify issues, and recommend solutions.
• Strong written and verbal communication skills and ability to collaborate effectively across Marketing, Technology, and business teams.
• Comfort working in a fast-paced, collaborative environment with evolving priorities.
• Proficiency with Microsoft Office applications, including Excel and PowerPoint.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Support execution of digital product roadmaps focused on marketing technology, customer engagement, gifting experiences, loyalty, and retention.
• Translate product objectives into detailed requirements, user stories, and acceptance criteria in partnership with senior Product Managers and business stakeholders.
• Coordinate with IT, UX/UI, and cross-functional partners throughout product development, testing, and implementation.
• Maintain product backlogs, track deliverables, and help ensure timely execution of initiatives.
• Participate in Agile ceremonies, sprint planning, product reviews, and release coordination.
• Identify incremental product improvements based on customer feedback, business needs, and performance insights.
• Support enhancements to marketing technology platforms and digital capabilities for personalized communications across email, SMS, mobile, and web.
• Collaborate with CRM and Marketing Technology teams on customer segmentation, marketing automation, behavioral triggers, and personalized digital experiences.
• Document business and technical requirements for integrations between customer data, marketing platforms, and digital experiences.
• Support testing, troubleshooting, and implementation of marketing technology features and capabilities.
• Work with Marketing partners to ensure product enhancements address campaign, customer engagement, and lifecycle marketing needs.
• Support development and optimization of digital gifting features, including occasion reminders, gift recommendations, recipient management, gifting history, and repeat gifting experiences.
• Collaborate with Loyalty and Marketing teams on customer loyalty program enhancements, including Celebrations Passport, membership benefits, and rewards experiences.
• Help implement product features that encourage repeat purchases, cross-brand engagement, and stronger customer relationships.
• Assist with improvements to customer journeys, including onboarding, post-purchase engagement, reactivation, and win-back experiences.
• Identify customer friction points and collaborate on solutions to improve convenience, engagement, and conversion.
• Serve as a day-to-day point of contact for assigned product initiatives, coordinating requirements, project updates, testing, and launch activities.
• Work with Engineering and Technology teams to clarify requirements, resolve issues, and support feature delivery.
• Partner with UX/UI teams to ensure experiences are intuitive, customer-focused, and aligned with business objectives.
• Coordinate user acceptance testing, document defects, validate functionality, and support production releases.
• Maintain accurate product documentation, feature specifications, and project status updates.
• Communicate progress, risks, dependencies, and issues to Product leadership and stakeholders.
• Monitor product performance and customer engagement metrics to evaluate digital features and enhancements.
• Collaborate with Analytics and Marketing teams on A/B testing, experimentation, and optimization initiatives.
• Analyze customer feedback, behavioral data, and product performance results to identify improvement opportunities.
• Assist with reporting on KPIs such as conversion, repeat purchase behavior, loyalty engagement, and customer retention.
• Recommend practical, data-informed enhancements to improve customer experiences and marketing effectiveness.

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance
• Comprehensive and competitive health, wellness, and additional benefits for eligible full-time team members; eligibility may vary by location, average hours worked, and length of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level