Digital Product Management - Group Manager

PNC Bank • Wilmington, DE

16h • Onsite

About The Position

PNC is seeking a Product Management Group Manager in its MarTech organization to lead the strategy, roadmap, delivery, and evolution of its enterprise decisioning product portfolio. The role owns PNC's Next Best Action (NBA) capabilities, which influence customer engagement plans and support growth, customer experience, and marketing effectiveness. The successful candidate will define and execute the vision for real-time decisioning, audience targeting, personalization, and journey optimization while leading product managers across interconnected products and platforms.

The role partners with Marketing, Analytics, Data Science, Technology, Digital, and Lines of Business to translate decision strategies into measurable outcomes. The technology ecosystem includes Pega Customer Decision Hub (CDH), Adobe Journey Orchestrator (AJO), channel integration services, and supporting data and ETL platforms. The position is based in Wilmington, DE; East Brunswick, NJ; Tyson's Corner, VA; Vienna, VA; Houston, TX; Philadelphia, PA; Charlotte, NC; or Pittsburgh, PA. PNC is an in-office company. Employment visa sponsorship and STEM OPT participation are not provided for this position.

Requirements

• Bachelor's degree or equivalent professional experience.
• At least 8 years of product management experience.
• At least 5 years of people leadership experience managing product managers and Agile product teams.
• Demonstrated success leading complex enterprise product portfolios.
• Strong expertise in Agile product management methodologies and operating models.
• Experience driving strategy, roadmap development, and delivery across multiple teams and platforms.
• Exceptional communication, leadership, stakeholder management, and executive influence skills.
• Strong analytical mindset and ability to connect business outcomes to product investments.
• Proven leadership experience with a moderate to large scope of responsibility.
• Appropriate knowledge, skills, and abilities for the role.

Nice To Haves

• Deep understanding of customer decisioning, personalization, and Next Best Action strategies.
• Experience with audience management, segmentation, targeting, propensity modeling, and optimization frameworks.
• Hands-on experience with Pega Customer Decision Hub (CDH), Customer Interaction Management, Adobe Journey Orchestrator, or similar decisioning and orchestration platforms.
• Familiarity with channel delivery integrations across email, digital, mobile, web, call center, branch, and emerging channels.
• Knowledge of customer data platforms, marketing technologies, data architecture, APIs, and ETL processes.
• Experience in highly regulated industries and large-scale enterprise environments.
• Certified Scrum Product Owner (CSPO).
• SAFe Product Manager / Product Owner certification.
• SAFe Agilist (SA) certification.
• Pragmatic Institute Product Certifications.
• Pega Certified Business Architect or Decisioning Certifications.
• Adobe Experience Cloud Certifications.
• Agile Scrum Certifications.
• Preferred skills include Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, and Wireframing.
• A master's degree, PhD, or certifications are desirable.
• Comparable combinations of education, job-specific certifications, and experience, including military service, may be considered in lieu of a degree.

Responsibilities

• Own and evolve the strategic vision for enterprise decisioning and Next Best Action capabilities.
• Define multi-year roadmaps for personalization, audience targeting, journey orchestration, and customer engagement effectiveness.
• Drive adoption of decisioning capabilities across lines of business and channels, and establish success metrics tied to customer outcomes, business growth, conversion, and engagement.
• Lead a portfolio of Agile products supporting customer decision making, treatment selection, audience activation, and journey management.
• Balance strategic investments, technical modernization, regulatory requirements, and business priorities; align product roadmaps with enterprise growth and customer experience strategies.
• Drive measurable product value realization and outcomes.
• Partner with Analytics and Data Science teams to translate propensity models into actionable decision strategies.
• Guide product direction for eligibility, arbitration, prioritization, contact policies, and treatment optimization.
• Establish product capabilities for audience segmentation, propensity-based targeting, and personalized engagement, and advance the shift from campaign-centric execution to always-on customer decisioning.
• Lead, coach, and develop product managers and product owners.
• Establish product management disciplines for roadmap planning, backlog management, prioritization, and stakeholder engagement.
• Drive high-quality execution across multiple Agile teams and foster innovation, accountability, continuous improvement, and customer focus.
• Build partnerships across Marketing, Analytics, Digital, Data, Technology, and Business leadership teams.
• Present strategy, progress, risks, and outcomes to senior executives and influence enterprise decisions about customer engagement, personalization, and decisioning capabilities.
• Manage relationships with strategic platform vendors and implementation partners.

Benefits

• Medical and prescription drug coverage, with a Health Savings Account feature.
• Dental and vision options.
• Employee and spouse/child life insurance.
• Short- and long-term disability protection.
• 401(k) with PNC match.
• Pension and stock purchase plans.
• Dependent care reimbursement account.
• Back-up child and elder care.
• Adoption, surrogacy, and doula reimbursement.
• Educational assistance, including select fully paid programs.
• Wellness program with financial incentives.
• Maternity and/or parental leave.
• Up to 11 paid holidays each year.
• 9 occasional absence days each year, unless otherwise required by law.
• 15 to 25 vacation days each year, depending on career level and years of service.
• Incentive-eligible compensation based on company, business, and/or individual performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager