Digital Product Management - Group Manager

PNC•Tysons, VA

1d•$146,300 - $326,040•Onsite

About The Position

PNC is seeking an experienced Product Management Group Manager within its MarTech organization to lead the strategy, roadmap, delivery, and evolution of the enterprise decisioning product portfolio. The role owns PNC's Next Best Action (NBA) capabilities, a strategic platform supporting customer engagement plans and driving growth, customer experience, and marketing effectiveness. The successful candidate will define and execute the vision for real-time decisioning, audience targeting, personalization, and journey optimization while leading product managers responsible for interconnected products and platforms. The role partners with Marketing, Analytics, Data Science, Technology, Digital, and Line of Business stakeholders to turn decision strategies into measurable business outcomes. The technology ecosystem includes Pega Customer Decision Hub (CDH), Adobe Journey Orchestrator (AJO), channel integration services, and supporting data and ETL platforms. The position is based in Wilmington, DE; East Brunswick, NJ; Tyson's Corner, VA; Vienna, VA; Houston, TX; Philadelphia, PA; Charlotte, NC; or Pittsburgh, PA. PNC is an in-office company. Employment visa sponsorship and STEM OPT participation are not available for this position. The successful leader will establish a strategic vision for enterprise decisioning, scale Next Best Action across customer journeys and channels, improve propensity-based engagement and personalization, develop a high-performing product management team, and deliver measurable business outcomes through decisioning, audience activation, and journey orchestration. The role combines decisioning strategy and personalization expertise with team leadership, executive influence, and delivery of complex enterprise products.

Requirements

Bachelor's degree or equivalent professional experience; a comparable combination of education, job-specific certifications, and experience may be considered in lieu of a degree.
8+ years of product management experience or industry-relevant experience.
5+ years of people leadership experience managing product managers and Agile product teams; prior management experience is typically required.
Demonstrated success leading complex enterprise product portfolios.
Strong expertise in Agile product management methodologies and operating models.
Experience driving strategy, roadmap development, and delivery across multiple teams and platforms.
Exceptional communication, leadership, stakeholder management, and executive influence skills.
Strong analytical mindset and ability to connect business outcomes to product investments.
Proven leadership experience with a moderate to large scope of responsibility.
Appropriate knowledge, skills, and abilities for the role.

Nice To Haves

Deep understanding of customer decisioning, personalization, and Next Best Action strategies.
Experience with audience management, segmentation, targeting, propensity modeling, and optimization frameworks.
Hands-on experience with Pega Customer Decision Hub (CDH), Customer Interaction Management, Adobe Journey Orchestrator, or similar decisioning and orchestration platforms.
Familiarity with channel delivery integrations across email, digital, mobile, web, call center, branch, and emerging channels.
Knowledge of customer data platforms, marketing technologies, data architecture, APIs, and ETL processes.
Experience in highly regulated industries and large-scale enterprise environments.
Certified Scrum Product Owner (CSPO).
SAFe Product Manager / Product Owner certification.
SAFe Agilist (SA) certification.
Pragmatic Institute Product Certifications.
Pega Certified Business Architect or Decisioning Certifications.
Adobe Experience Cloud Certifications.
Agile Scrum Certifications.
Higher-level education such as a master's degree or PhD, or certifications.
Skills in Agile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, or Wireframing.
Competencies in Business Acumen, Competitive Environment, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, or Solutions Development.

Responsibilities

Own and evolve the strategic vision for enterprise decisioning and Next Best Action capabilities.
Define multi-year roadmaps for personalization, audience targeting, journey orchestration, and customer engagement effectiveness.
Drive adoption of decisioning capabilities across lines of business and channels.
Establish success metrics tied to customer outcomes, business growth, conversion performance, and engagement.
Lead a portfolio of Agile products supporting customer decision making, treatment selection, audience activation, and journey management.
Balance strategic investments, technical modernization, regulatory requirements, and business priorities.
Align product roadmaps with enterprise growth objectives and customer experience strategies, and drive measurable value realization.
Partner with Analytics and Data Science teams to translate propensity models into actionable decision strategies.
Guide product direction for eligibility, arbitration, prioritization, contact policies, and treatment optimization.
Establish product capabilities for audience segmentation, propensity-based targeting, and personalized engagement.
Drive the evolution from campaign-centric execution toward always-on customer decisioning.
Lead, coach, and develop a team of product managers and product owners.
Establish product management disciplines across roadmap planning, backlog management, prioritization, and stakeholder engagement.
Drive high-quality execution across multiple Agile teams and foster innovation, accountability, continuous improvement, and customer focus.
Build partnerships across Marketing, Analytics, Digital, Data, Technology, and Business leadership teams.
Present strategy, progress, risks, and outcomes to senior executives and influence enterprise decisions regarding customer engagement, personalization, and decisioning capabilities.
Manage relationships with strategic platform vendors and implementation partners.
Assess and effectively manage risks associated with business objectives and activities in support of PNC's Enterprise Risk Management Framework.
Model customer focus, inclusive leadership, PNC values, change leadership, results ownership, and employee development.

Benefits

Medical and prescription drug coverage, including a Health Savings Account feature.
Dental and vision options.
Employee and spouse/child life insurance.
Short- and long-term disability protection.
401(k) with PNC match.
Pension and stock purchase plans.
Dependent care reimbursement account.
Back-up child and elder care.
Adoption, surrogacy, and doula reimbursement.
Educational assistance, including select programs fully paid.
Wellness program with financial incentives.
Maternity and/or parental leave.
Up to 11 paid holidays each year.
9 occasional absence days each year, unless otherwise required by law.
15 to 25 vacation days each year depending on career level and years of service.
Incentive-eligible compensation based on company, business, and/or individual performance.