Digital Product Content Associate

McCormick & Company • HUNT VALLEY, MD

21h • $63,250 - $110,680 • Hybrid

About The Position

McCormick is seeking a Digital Product Content Associate to join their team. This role is responsible for the end-to-end digital content strategy and execution for a portfolio of North American brands. The Associate will drive best-in-class product representation across e-commerce retailers by aligning content optimization, performance insights, and cross-functional activation. They will serve as the subject matter expert to ensure content accuracy, consistency, and discoverability across e-commerce channels, acting as a link between product marketing, digital shelf execution, and brand activation. The role involves influencing prioritization, driving continuous improvement, and contributing to enterprise digital shelf transformation initiatives.

Requirements

• Bachelor’s Degree in Digital Marketing, Marketing, Communications, or related field.
• 4+ years of professional Digital Marketing, Content Marketing, or eCommerce experience
• Demonstrated experience owning projects from strategy through execution
• Excellent communication and collaboration skills with demonstrated cross-functional partnership.
• Experience influencing cross-functional stakeholders without direct authority.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Proven ability to maintain data accuracy and attention to detail.
• Working knowledge of PIM, DAM, and CMS systems (experience with Salsify and WIDEN preferred).
• Proficiency in Microsoft Office and data visualization tools (Excel, Power BI, etc.).

Nice To Haves

• experience with Salsify and WIDEN preferred

Responsibilities

• Own the end-to-end process for assigned brands including packaging refreshes, new product setup, content updates, and quality assurance.
• Ensure all product content meets retailer and internal standards for accuracy, compliance, and SEO optimization.
• Act as the primary point of contact for brand and cross-functional partners, ensuring alignment on content priorities and timing.
• Participate in brand planning and launch meetings to anticipate digital content needs.
• Develop and execute digital shelf optimization plans for assigned brands.
• Analyze retailer content scorecards and competitive benchmarks to identify improvement opportunities.
• Recommend prioritization of content enhancements based on performance impact.
• Maintain product data and digital assets within McCormick’s Global Digital Asset Management (DAM) and Product Information Management (PIM) systems (WIDEN and Salsify).
• Ensure metadata accuracy and enable automation where possible.
• Analyze digital shelf performance metrics, translate performance insights into actionable business recommendations, and present findings to brand stakeholders and influence content prioritization.
• Identify process automation and workflow efficiency opportunities.
• Partner with creative and technical teams to ensure timely delivery of images and rich content.
• Contribute to the development of digital content templates and governance standards.
• Participate in team meetings, share learnings, and contribute to building a culture of continuous improvement.
• Support Global Digital Enablement team and cross-functional partners on enterprise digital transformation projects.

Benefits

• 401k
• health insurance
• paid time off
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Wellbeing programs
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level