Digital PR Manager - US
About The Position
As Digital PR Manager, you’ll lead creative, campaign‑driven initiatives that build authority, high‑quality links, and brand visibility for FairPlay Sports Media properties—primarily Oddschecker—in the US market. You’ll use our unique access to betting data, product insights, and industry relationships to create stories that earn top‑tier coverage and drive measurable SEO and brand impact across the regulated US sports betting landscape. This is a strategic, hands‑on role: you’ll design and run standout campaigns—data studies, research projects, partnerships, and interviews with sports personalities—rather than focusing on day‑to‑day press release churn. You’ll work closely with SEO, Editorial, Commercial, and Product teams to ensure campaigns support business goals and strengthen our visibility in search results and AI/LLM discovery surfaces. Qualified candidates may only reside in the following states: FL, MD, MN, NJ, NY, PA or TN
Requirements
- 4+ years in Digital PR/Communications for sport, entertainment, or data‑driven consumer brands (agency or in‑house), ideally with US market exposure.
- Genuine passion for sport and betting, with a strong instinct for trends, timely angles, and US‑specific story hooks.
- Proven success earning high‑authority links and coverage through data stories, research, and strong media relationships.
- Exceptional written English for press releases, pitches, by‑lines, and data‑led narratives, with the ability to adapt tone for US publications.
- Established media contacts and the ability to quickly build new relationships across US, UK, and global sports and betting outlets.
- Comfortable working with datasets (e.g., Oddschecker, WhoScored) to create accurate, compelling PR assets and explain methodology clearly.
- Proficient with PR/SEO tools (media databases, monitoring and outreach platforms, link auditing, analytics)
- Strong reporting skills: can connect PR outputs to business metrics and communicate impact to stakeholders.
- People‑management experience (direct line management or mentorship) with a coaching‑focused approach.
Responsibilities
- Plan and deliver campaigns that secure high‑quality backlinks and citations from US and global publishers, broadcasters, and digital outlets.
- Turn proprietary betting data (odds, offers, Bet Builder insights, user trends) into stories journalists want to reference and link to.
- Build full‑funnel campaigns, including data‑led research projects, long‑form studies, partnerships, and interviews with sports personalities and commentators.
- Use Oddschecker’s and FairPlay’s datasets to originate newsworthy, US‑relevant angles across NFL, NBA, MLB, college sports, and other key codes.
- Proactively pitch US and international journalists, bloggers, and on‑air talent with timely insights and press materials.
- Maintain and grow relationships with newsroom editors, sports desks, betting and business reporters, and industry media across key US states and national outlets.
- Write and distribute high‑quality press releases, media notes, and supporting assets that meet editorial standards and compliance requirements.
- Produce companion content on owned properties to act as link targets, traffic drivers, and long‑term SEO assets for campaigns.
Benefits
- Competitive salary and performance-based bonuses.
- Unlimited PTO plan and paid holidays
- Fully covered employee medical, dental, vision and life insurance plans
- 401(k) plan with a substantial employer match
- Reimbursement for professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
