Digital PR & Earned Media Specialist

Thomas Keller Logistics Group•Defiance, OH

1d•Hybrid

About The Position

This position is a Digital PR & Earned Media Specialist responsible for executing earned media, third-party advocacy, and community presence that builds brand authority and feeds AEO and answer-engine discoverability, while also executing LinkedIn Ads and standing up other high-value B2B digital platforms as they emerge. This is a hands-on execution role.

Requirements

B2B experience required.
Proficiency with LinkedIn Campaign Manager.
Use social listening and monitoring tools (for example Brandwatch, Mention, Google Alerts, native platform search).
Use AI tools to accelerate research, monitoring, and outreach while keeping engagement authentic.
Strong relationship builder and communicator.
Hands-on executor who ships work rather than only planning or analyzing.
Commit to learning the Revenue Engine go-to-market book as the foundation for the role.
Highly organized across many platforms and conversations.
Self-directed and willing to learn freight and logistics nuances.
Strong understanding of how earned and paid efforts feed HubSpot reporting and pipeline.
AI-literate with disciplined QA processes.

Responsibilities

Execute digital PR campaigns: pitch and land mentions, features, and citations in trade press and industry publications.
Drive third-party advocacy and brand mentions on the platforms where others discuss the company, including industry forums and community spaces.
Build and maintain entity consistency across the third-party sources that AI answer engines cite (AEO and GEO).
Manage reviews and online reputation across G2, Capterra, Google, and industry directories.
Build relationships with industry voices, analysts, and communities relevant to 3PL.
Leverage PRNewswire distribution and extend beyond it into genuine earned coverage.
Execute LinkedIn Ads end to end: build, launch, optimize, and pace campaigns (audience targeting, budgets, bidding).
Set up conversion tracking and align paid activity to pipeline goals, coordinating with marketing operations and creative for assets.
Test and iterate on targeting and ad creative; report performance against pipeline.
Identify, pilot, and execute on new digital platforms that prove beneficial to B2B as the landscape evolves (new ad networks, communities, AI and answer platforms).
Stand up tests, measure results, and scale what works.
Apply AEO and GEO understanding specific to the 3PL industry: which sources get cited, entity consistency, and the weight of third-party signals.
Maintain ICP alignment across earned and paid efforts.
Monitor competitor earned presence and share of voice.