Digital PM Analyst, Assistant Vice President
About The Position
Citi's U.S. Consumer Cards business serves millions of customers across branded, co-brand, and retail card products. Its Digital & Client Experience (DCX) team manages digital channels generating more than 2 billion annual mobile sessions and invests in platform modernization, data infrastructure, and AI to deliver faster, smarter, and more personalized experiences. The Identify Digital domain owns digital identity experiences across consumer channels, including digital onboarding (registration, card activation, and account linking) and authentication and access (login, biometrics, multi-factor authentication, and passkeys). The domain focuses on measurable outcomes such as improving login success, increasing biometric enrollment, reducing customer friction, containing fraud risk, and lowering servicing demand. The Digital PM Analyst (C12) supports product strategy and delivery across one or more core experience areas in the Identify Digital domain. Embedded in a Quadpod operating model of Product, Design, Engineering, and Analytics, the analyst works with senior product managers and cross-functional partners to support product delivery, track and report metrics, assist with testing and research, and develop clear product materials. The role offers opportunities to build product delivery, data, stakeholder communication, digital identity, and cross-functional collaboration skills, with exposure to senior product leaders and a development path toward a product manager role.
Requirements
- 2–4 years of experience in product management, business analysis, digital strategy, or a related field, or a strong academic background with relevant internship or project experience.
- Analytical mindset and comfort working with data, building simple models, and drawing conclusions from metrics.
- Strong written and verbal communication skills, including the ability to organize information clearly and present it to a team.
- Highly organized and detail-oriented, with reliable follow-through and tracking.
- Collaborative, curious, willing to ask questions and listen, and eager to learn.
- Comfort working in a fast-paced, cross-functional environment with multiple priorities.
Nice To Haves
- Familiarity with digital product concepts such as user stories, agile delivery, A/B testing, funnel analysis, or product metrics.
- Professional or academic exposure to digital banking, fintech, or consumer technology.
- Basic proficiency with analytics or productivity tools such as Excel, Tableau, Adobe Analytics, Jira, or Confluence, or equivalent tools.
- Interest in digital identity, authentication, or security domains such as login, MFA, and biometrics.
- Experience in a regulated financial services environment.
Responsibilities
- Support product managers in executing the product roadmap by tracking progress, flagging blockers, and keeping deliverables on schedule.
- Assist in writing and refining user stories, acceptance criteria, and product documentation for engineering teams.
- Participate in agile ceremonies, including sprint planning, standups, and retrospectives.
- Help manage and maintain the product backlog, ensuring items are defined, prioritized, and ready for development.
- Coordinate cross-functional dependencies across Design, Engineering, Analytics, and Compliance.
- Track and report product metrics, including funnel performance, feature adoption, and customer experience indicators.
- Support A/B test setup and results tracking.
- Identify data gaps and tagging issues and work with analytics partners to resolve them before development begins.
- Build and maintain dashboards and reporting templates to provide visibility into performance.
- Conduct competitive and market research on digital identity and authentication trends.
- Synthesize customer feedback, usability findings, and support data into summaries about the customer experience.
- Prepare materials for stakeholder reviews, including presentations, data summaries, and status updates.
Benefits
- Medical coverage
- Dental coverage
- Vision coverage
- 401(k)
- Life insurance
- Accident insurance
- Disability insurance
- Wellness programs
- Paid time off, including vacation and sick leave
- Paid holidays
- Potential discretionary and formulaic incentive and retention awards for eligible employees
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
