Digital Platforms Strategist

Talarico for TexasAustin, TX
Onsite

About The Position

Talarico for Texas is building a people-powered movement to take back power for working Texans. We are seeking a Digital Platforms Strategist to set and oversee execution of platform strategy across the campaign's social media presence, driving innovative approaches. This is a managerial role.

Requirements

  • 3+ years of experience in political communications, digital media, or a related field
  • Exceptional writing skills and strong editorial judgement
  • Fluent in new media platforms, social media, Reddit, Substack, and others
  • Deep familiarity with the evolving digital media landscape, including video trends and platform-specific best practices
  • Strong organizational skills and the ability to manage multiple projects simultaneously
  • Ability to balance speed with quality in a rapidly adapting political environment
  • Willingness to work nights and some weekends

Responsibilities

  • Own platform-specific strategy — translating the campaign's broader digital goals into concrete plans for YouTube, Facebook, Reddit, and other platforms, and evolving those plans as each platform changes
  • Directly manage and oversee execution across the Content Manager team, ensuring platform strategies are being implemented effectively and on schedule
  • Identify and lead innovative digital initiatives beyond current platform playbooks — including how AI tools and AI-driven discovery (e.g., chatbots, AI search/SEO) intersect with the campaign's social presence
  • Monitor platform trends and shifts in the digital landscape, adjusting strategy to keep the campaign ahead of the curve rather than reactive to it
  • Partner with the Creative Director to align platform strategy with the campaign's overall creative and messaging direction

Benefits

  • Health care
  • paid time off
  • sick leave
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