Digital Performance Specialist

GP Strategies • Troy, MI

9d • Hybrid

About The Position

The Digital Performance Specialist will act as the primary point of contact for assigned dealers regarding digital initiatives for sales and service. This role involves partnering with District Sales Managers and District Managers of Aftersales to identify digital opportunities, optimize dealer digital engagement, and develop and implement digital marketing strategies. The specialist will also work with Brand/Aftersales Teams to drive the execution of divisional strategies across various digital focus areas, expand dealer adoption of digital programs, and increase dealer satisfaction with digital initiatives. Coaching and consulting with dealers to meet digital sales and service objectives, as well as customer acquisition, retention, and satisfaction goals, are key aspects of this position.

Requirements

• Bachelor’s degree.
• 1 to 2 years’ experience.
• Working knowledge of digital advertising and marketing (Websites, SEO, SEM, Social, Lead Management/CRM, consumer marketing, etc.).
• Knowledge of automotive digital vendor ecosystem.
• The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.
• Excellent oral and written communication skills that involve understanding the audience, getting the message across, presenting information effectively, and communicating openly.
• Self-motivated and able to thrive and multi-task in a fast-paced sales focused environment.
• Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal.
• Ability to build strong relationships, become a trusted advisor, and interact with all levels of dealership personnel.
• Ability to influence business partners.
• Ability to manage cross-functional groups.
• Ability to adapt to various levels of dealership digital expertise.
• Computer skills to develop, maintain, and analyze data.
• Business consulting skills, ability to create action plans and track progress.

Nice To Haves

• Dealership/automotive experience.
• Digital retail experience.
• Salesforce experience.
• Competency in basic performance consulting processes such as Root Cause Analysis and Action Plans.

Responsibilities

• Act as the primary point of contact for all assigned dealers across digital initiatives for sales and service.
• Partner with the District Sales Manager and District Manager of Aftersales to identify digital sales and service opportunities for the dealer and to optimize the dealer’s digital engagement/performance.
• Work with dealer and zone team members to establish and optimize each dealer’s digital marketing strategy and plan, including conducting digital assessments, reviewing key performance indicators, quarterbacking technical support requests, coordinating website customizations, and escalating vendor issues.
• Work with Brand/Aftersales Teams to drive execution of divisional/go-to-market strategies across key digital focus areas such as website and digital advertising, consumer marketing, leads, service, digital signage, social/reputation management, and other key digital services.
• Expand dealer adoption and utilization of brand/aftersales digital programs, holding accountability for key participation and performance KPIs.
• Increase dealer satisfaction with brand/aftersales digital initiatives and service providers.
• Facilitate, coach and consult with dealers to ensure monthly/yearly digital sales and service objectives are met as well as accomplishing other dealership goals.
• Coach dealer on customer acquisition, retention, and satisfaction.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level