Digital Partnerships - Content

USA TODAY Co.

8d • $45,000 - $92,000 • Hybrid

About The Position

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com
USA TODAY Co. is seeking a dynamic Partnerships & Marketing Associate to help grow awareness, revenue, and audience engagement across our in-house book publishing program and USA TODAY Store. This hybrid role sits at the intersection of sales, marketing, and partnerships—supporting the promotion and monetization of books developed by our editorial teams, as well as expanding the reach of our consumer products and merchandise. This role reports to the Director of Commerce Content Operations.
This is an exciting opportunity for a creative and commercially minded professional who thrives in a fast-paced media environment, enjoys developing multi-channel marketing strategies, and is motivated by driving both product sales and advertising revenue.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field
• 2–5 years of experience in marketing, sales, publishing, retail, or a related field
• Experience managing multi-channel marketing campaigns (social, email, events, partnerships)
• Strong communication and relationship-building skills, with the ability to work cross-functionally
• Comfortable using AI tools to support marketing execution, including content optimization, campaign ideation, and performance optimization
• Experience or interest in media, publishing, or e-commerce environments
• Ability to think creatively while driving toward revenue and performance goals
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously
• Comfortable working in a fast-paced, evolving environment
• Applicants must be authorized to work in the applicable location.

Nice To Haves

• Experience with advertising sales, sponsorships, or partner marketing is a plus

Responsibilities

• Support the promotion and sales of USA TODAY’s in-house book portfolio through integrated marketing campaigns
• Develop and execute marketing strategies across social media, email, events, and partner channels
• Coordinate with bookstores, distributors, and retail partners to expand book placement and visibility
• Plan and support event-based marketing opportunities, including launches, signings, and brand activations
• Identify and secure advertising and sponsorship placements within print book products
• Collaborate with editorial and design teams to align sales and marketing efforts with product development
• Build and maintain relationships with advertisers, partners, and vendors
• Contribute to the development and execution of marketing plans for the USA TODAY Store, including front page prints, merchandise, and event-driven product drops
• Track campaign performance and sales impact, providing insights and recommendations for optimization
• Stay informed on industry trends in publishing, retail, and media marketing to identify new growth opportunities

Benefits

• The annualized base salary for this role will range between $45,000 and $92,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level