Digital Paid Media Lead

Laura Canada•Laval, QC

36d

About The Position

Join our team to achieve your full career potential! We are proactive, outside the box thinkers and doers who stop at nothing to make the iconic Laura and Melanie Lyne brands shine! Privately owned and based in Laval, Quebec, with a strong vision for innovation and optimizing the employee and client experiences, we continue to help generations of Canadian women to look and feel their best. Reporting to the Brand Engagement Strategy Manager, the Digital Paid Media Lead runs digital paid media campaigns in a very performance-driven environment. As a Digital Paid Media Lead, you will focus on the day-to-day operations of digital paid media to ensure success. You will be responsible to develop and execute all media campaigns, manage budgets, and analyze performance across all digital channels.

Requirements

Minimum 3 years of hands-on experience with Google Ads, Facebook Ads, Bing, Criteo, Pinterest and other digital media platforms
Experience with analytical tools including Google Analytics
Have great organizational skills and can juggle multiple priorities at once.
Ability to quickly analyze data and act on it
Able to work independently, but also as a team player with strong communication skills and collaboration.
Ability to work in a fast-paced environment and to embrace change
Data driven with high attention to detail

Nice To Haves

Retail experience is an asset.

Responsibilities

Plan, develop, execute, and track paid search, display and paid social campaigns across all digital platforms with the objective to maximize the investment.
In conjunction with the Brand Engagement Strategy Manager, build Performance Media plans and identifies online media buying opportunities. Continually optimizes to evolve the strategy.
Analyze campaign performance and provides recommendations on possible optimizations to improve media performance in order to meet objectives/KPIs such as CPM, CTR, CPC, CPA and ROAS.
Manage Media Operations including campaign setup and budget changes, optimization, assets and reporting (weekly and monthly reports)
Lead vigorous A/B testing on creative and add formats to optimize results and help drive thinking around content creation specific to each platform
Work in close collaboration with the CRM, design and content marketing teams to help drive customer segmentation and personalization.
Leverage Google Analytics to develop a clear and robust understanding of impact of key paid channels and develops a multi-touch attribution model.
Work with and manages external vendors and partners.

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