Digital Operations Specialist

Sonepar•Irving, TX

5d•Onsite

About The Position

Crawford Electric Supply is seeking a Digital Operations Specialist to support their growing Marketing Team. This role is ideal for an individual who enjoys developing marketing programs, enhancing performance through data analysis, and contributing to business growth via more effective marketing strategies. The successful candidate will be analytical, detail-oriented, and adept at working across various digital marketing channels, including email automation, paid media, incentive tracking, and reporting.

Requirements

2+ years of experience in digital marketing, marketing operations, or related roles
Strong understanding of marketing automation and digital marketing tools
Experience with paid media platforms (Google Ads, social ads, or similar)
Strong analytical skills with experience in reporting and data interpretation
Excellent project management and organizational abilities
Strong written and verbal communication skills
Proficiency with MS Office, especially Excel and PowerPoint

Nice To Haves

Experience in electrical distribution or B2B marketing is a plus
Curious, data-driven, and always looking for ways to improve performance
Comfortable managing multiple projects and deadlines
Collaborative and able to work effectively with sales, vendors, and internal teams
Strong attention to detail with a focus on accuracy and quality

Responsibilities

Manage the email marketing program, including campaign building, customer segmentation, and A/B testing.
Build and optimize automated campaigns for prospects and customers.
Continuously test and refine workflows to improve engagement and conversion.
Track and report on customer loyalty programs, including enrollment, participation, and performance.
Support customer incentive programs by monitoring activity, validating data, and preparing summaries for leadership.
Manage manufacturer-sponsored incentives campaigns, including tracking, reporting, and communication with manufacturing partners.
Coordinate Voice of Customer (VOC) surveys, including distribution, response tracking, and insights reporting.
Consistently maintain customer data and ensure proper segmentation is applied.
Manage the flow of marketing-generated leads.
Ensure leads are routed correctly and followed up on by sales.
Track marketing-sourced opportunities and support reporting on lead quality and outcomes.
Track and analyze digital campaign performance across channels.
Provide regular reporting to marketing leadership with insights and recommendations.
Develop, execute, and optimize paid media campaigns across search, display, and social.
Monitor and report on paid media KPIs, budget pacing, and performance.
Support organic SEO efforts, including keyword updates, content recommendations, and improvements.