Digital Messaging Specialist

Scheels All Sports•Fargo, ND

1d•Onsite

About The Position

The Digital Messaging Specialist will play a key role on the Digital team to develop, execute, and evaluate Email, SMS, and Push marketing campaigns to drive sales, grow our CRM, and support growth initiatives. This position collaborates across campus departments to drive customer experience and sales for all of Scheels.

Requirements

Customer Service: Genuinely and consistently treat co-workers, customers and business partners like they are the most important person including eye contact, a smile and a genuine “Thank you”
Culture: Approach daily tasks, projects and follow-up communication with energy and sense of urgency
Cultivate a deep desire to become a knowledge expert in their role with the ability to apply their knowledge and experience with great impact
Show respect and appreciation for others and Scheels
Arrive to work and meetings 10 minutes early
Team Mentality: Genuine interest and action in helping others before yourself, regardless of recognition or reward
Teach-ability: Consistent eagerness to listen, learn, apply knowledge and accept critical feedback
Ability to adapt to a changing work environment
Ability to apply concepts of basic math, grammar, punctuation and spelling
Dress Code: Meets Scheels dress and grooming expectations in support of professional, clean and welcoming environment for customers, co-workers and business partners
Efficiency: Demonstrate pride and ownership of their work while meeting expected deadlines
Ideal candidate will have a minimum of an Associate's degree in Business, Marketing, or related field
1-3 years marketing experience

Nice To Haves

Ability to be organized, detailed, and multi-task
Excellent judgment, strategic thinker, enthusiastic, and entrepreneurial
Ability to work independently and with the team
Strong initiative and vision for continuous improvement with a proven ability to thrive in a fast paced environment
Excellent written & oral communication skills, including proofreading skills
Strong presentation skills to communicate effectively across all levels of the organization

Responsibilities

Own and maintain the Email, SMS, and Push campaign messaging calendar in alignment with merchandising priorities, promotional events, and broader company growth goals
Develop and maintain weekly reporting dashboards to evaluate campaign performance and identify messaging adjustments
Build and deploy targeted campaign messaging through our ESP platform to drive CRM engagement, customer retention, and increased revenue
Collaborate across different campus teams (merchandising, customer service, fulfillment, marketing) to share campaign performance insights and recommend actionable future strategies
Coordinate acquisition strategies to build our CRM with high-quality subscribers
Advance segmentation strategies to deliver highly relevant, targeted messaging
Identify and execute data-driven A/B testing to optimize campaign KPIs and customer experience
Become a power user of internal marketing platforms, driving innovation through new features and messaging capabilities
Analyze industry trends and competitor strategies to translate best practices into actionable messaging campaigns