Digital Merchandising Specialist

Clickstop•Urbana, IA

7d•Hybrid

About The Position

Join Clickstop’s Marketing Team as a eCommerce Merchandising Specialist for Fasteners Plus and help us continue growing our brands! Merchandising in our Fasteners Plus brand is our core initiative for growth, which provides tons of opportunity to drive career growth through autonomy and an entrepreneurial mindset. This role involves aligning with Clickstop’s Core Values to drive our culture and business forward. You will be responsible for merchandising new products and maintaining the brand product catalog for the Fasteners Plus website. This includes executing keyword, market, and product research to best serve up category navigation and content on the Fasteners Plus websites, which then provides the best user experience and Google rankings. Using Excel to create and store data for website import and making data-driven decisions is key. Collaboration with team members working on email marketing and pay per click advertising is essential for a holistic approach to reaching new potential customers. The goal is to maintain and grow the Fasteners Plus websites brand product catalog to increase site traffic and revenue, efficiently and effectively adding products to fastenersplus.com or uscargocontrol.com through research, collaboration, and execution. You will also maintain product feeds, validate product information, increase conversion rate and average order values through effective and strategic merchandising, and write SEO optimized web content that is user focused while incorporating the appropriate keywords. Driving automation through software tools and process creation, driving new projects forward to create a positive impact on website KPIs, holding team members accountable to timelines and clear communication of expectations, and collaborating with team members and other departments to execute merchandising campaigns are also key aspects of this role.

Requirements

Microsoft Excel proficiency.
Understanding of and experience executing SEO (Search Engine Optimization) tactics.
Experience using Google Analytics/GA4
Excellent communication skills.
Takes ownership and works autonomously.
A strategic approach to understanding our goals, market, and customers.
Holding yourself and others to a high expectation of excellence.
Curiosity to learn and improve so you can contribute at a higher level.
A focus on great results rather than blindly following systems or processes.
Must be authorized to work in the United States.

Responsibilities

Merchandising new products and maintaining the brand product catalog for the Fasteners Plus website.
Executing keyword, market, and product research to best serve up category navigation and content on the Fasteners Plus websites, which then provides the best user experience and Google rankings.
Using Excel to create and store the data needed for importing to the website and using that information to make data-driven decisions.
Collaborating with the team members who work on email marketing and pay per click advertising to take a holistic approach in reaching new potential customers.
Maintain and grow our Fasteners Plus websites brand product catalog to increase site traffic and revenue.
Efficiently and effectively adding products to fastenersplus.com or uscargocontrol.com through research, collaboration, and execution.
Maintaining product feeds and validating product information.
Increasing conversion rate and average order values through effective and strategic merchandising.
Writing SEO optimized web content that is user focused while incorporating the appropriate keywords.
Driving automation through use of software tools and process creation.
Driving new projects forward to create a positive impact on website KPIs.
Holding team members accountable to timelines and clear communicating expectations.
Collaborating with team members and other departments to execute merchandising campaigns.