Digital Merchandising Manager

Brunswick Boat Group•Fond du Lac, WI

3d•Hybrid

About The Position

As part of the talented Digital Marketing team, you will be responsible for driving product discoverability, conversion and optimizing our digital commerce ecosystems. This role owns content execution, collaborating with and supporting retailer, dealer and distribution ecommerce platforms, evolving owned ecommerce experiences and overseeing the performance and utilization of key digital tools. At Brunswick, we have passion for our work and a distinct ability to deliver.

Requirements

Bachelor’s degree in Business, Marketing, Digital Commerce, or related field.
5+ years of experience in e-commerce merchandising, e-commerce operations or digital content management.
Strong understanding of PIM systems, CMS platforms, and e-commerce technologies.
Proven ability to manage cross-functional projects and drive results.
Analytical mindset with experience using tools like Google Analytics, Adobe Analytics, or similar.
Excellent communication, organizational, and leadership skills.

Nice To Haves

Adobe Commerce/Magento experience preferred.
Experience working with large online retailers like Amazon, Walmart, Bass Pro and/or dealerships

Responsibilities

Own the ecommerce merchandising strategy across assigned brands, aligned with conversion and customer experience goals, collaborate on product assortments, category hierarchies, navigation and site taxonomy.
Leverage customer insights, search behavior, and performance data to inform merchandising decisions on partner and owned websites. Make and execute recommendations to improve overall customer journey.
Support the strategy and execution of product data governance within the PIM system, ensure data accuracy, completeness and consistency across all digital touchpoints.
Partner with cross-functional teams across sales, category, IT, customer service and performance marketing to align e-commerce initiatives with broader business objectives.