Digital Merchandising & PIM Specialist

Inpro•Muskego, WI

About The Position

This role focuses on managing product information and digital merchandising to optimize the online customer experience and drive e-commerce conversion. The specialist will be responsible for the Product Information Management (PIM) system, Product Detail Page (PDP) content, digital asset management, SEO, data quality, website experience, e-commerce operations, and analytics. The position involves serving as the primary administrator and business owner of the PIMLY platform, managing the product content lifecycle, and ensuring data accuracy across all digital channels. It also includes creating and optimizing PDP content, managing digital assets, improving product discoverability through SEO, and maintaining data governance. The role will also support website updates, personalization initiatives, and e-commerce operations, including administration of Salesforce Commerce Cloud (SFCC). Analytics and reporting on various digital performance metrics are key, as is cross-functional collaboration with Product Management, Marketing, and IT teams.

Requirements

Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field.
2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.
Experience working in a Product Information Management (PIM) system.
Strong understanding of product content strategy and digital merchandising.
Experience with SEO and content optimization.
Strong organizational and project management skills.

Nice To Haves

Experience with PIMLY or other enterprise PIM platforms.
Salesforce Commerce Cloud (SFCC) experience.
Salesforce Marketing Cloud (SFMC) experience.
Knowledge of Google Merchant Center requirements.
Experience with product taxonomy and attribute management.
Experience managing digital assets and DAM platforms.
Basic HTML and CMS knowledge.
Experience with Google Analytics (GA4) and digital reporting.
Experience with SEO and content optimization.

Responsibilities

Serve as the primary administrator and business owner of the PIMLY platform.
Manage the product content lifecycle from creation through ongoing maintenance and optimization.
Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.
Ensure product information is accurate, complete, consistent, and aligned across all digital channels.
Create, maintain, and continuously improve Product Detail Page (PDP) content.
Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.
Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.
Ensure PDP content aligns with customer search intent and supports e-commerce conversion goals.
Manage product imagery within PIMLY and support digital asset systems.
Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.
Ensure assets meet company branding, quality, accessibility, and e-commerce standards.
Establish and maintain product content standards and governance processes.
Conduct ongoing audits to identify missing, outdated, or inconsistent product information.
Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.
Develop KPIs and scorecards related to product content, completeness, and quality.
Recommend process improvements to streamline product content workflows.
Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.
Manage website content updates and ongoing website improvements.
Support website personalization and customer experience initiatives.
Monitor website usability and recommend enhancements.
Analyze website behavior using GA4 and other digital analytics tools.
Conduct periodic audits for SEO, accessibility, content quality, and user experience.
Support administration and optimization of Salesforce Commerce Cloud (SFCC).
Monitor ecommerce performance metrics and customer purchasing behavior.
Partner with Sales and Product teams to improve online merchandising.
Assist with testing and deployment of new ecommerce functionality.
Identify opportunities to improve product discoverability and conversion rates.
Develop and maintain dashboards for website, ecommerce, and product content performance.
Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.
Translate data into actionable recommendations for stakeholders.
Partner with Product Management to launch new products and update existing product information.
Collaborate with Marketing Communications to ensure product messaging consistency.
Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.
Support continuous improvement initiatives across digital channels.