Digital Merchandising & PIM Specialist

Inpro Career•Muskego, WI

About The Position

This role focuses on managing product information and digital merchandising to enhance online presence and drive e-commerce conversion. The specialist will be the primary administrator for the PIMLY platform, overseeing the product content lifecycle from creation to optimization. Responsibilities include managing product detail pages (PDPs), digital assets, SEO, data governance, website content, e-commerce operations, and analytics. The role involves collaborating with various teams such as Product Management, Product Development, Marketing, Sales, and IT to ensure product information is accurate, consistent, and optimized across all digital channels. A key aspect is driving conversion rate optimization (CRO) initiatives and analyzing user behavior to improve the overall customer experience. The specialist will also be responsible for reporting on key performance indicators related to website, e-commerce, and product content performance.

Requirements

Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field.
2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.
Experience working in a Product Information Management (PIM) system.
Strong understanding of product content strategy and digital merchandising.
Experience with SEO and content optimization.
Strong organizational and project management skills.

Nice To Haves

Experience with PIMLY or other enterprise PIM platforms.
Salesforce Commerce Cloud (SFCC) experience.
Salesforce Marketing Cloud (SFMC) experience.
Knowledge of Google Merchant Center requirements.
Experience with product taxonomy and attribute management.
Experience managing digital assets and DAM platforms.
Basic HTML and CMS knowledge.
Experience with Google Analytics (GA4) and digital reporting.
Experience with SEO and content optimization.

Responsibilities

Serve as the primary administrator and business owner of the PIMLY platform.
Manage the product content lifecycle from creation through ongoing maintenance and optimization.
Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.
Ensure product information is accurate, complete, consistent, and aligned across all digital channels.
Create, maintain, and continuously improve Product Detail Page (PDP) content.
Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.
Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.
Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.
Manage product imagery within PIMLY and support digital asset systems.
Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.
Ensure assets meet company branding, quality, accessibility, and e-commerce standards.
Establish and maintain product content standards and governance processes.
Conduct ongoing audits to identify missing, outdated, or inconsistent product information.
Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.
Develop KPIs and scorecards related to product content, completeness, and quality.
Recommend process improvements to streamline product content workflows.
Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.
Manage website content updates and ongoing website improvements.
Support website personalization and customer experience initiatives.
Monitor website usability and recommend enhancements.
Analyze website behavior using GA4 and other digital analytics tools.
Conduct periodic audits for SEO, accessibility, content quality, and user experience.
Support administration and optimization of Salesforce Commerce Cloud (SFCC).
Monitor ecommerce performance metrics and customer purchasing behavior.
Partner with Sales and Product teams to improve online merchandising.
Assist with testing and deployment of new ecommerce functionality.
Identify opportunities to improve product discoverability and conversion rates.
Develop and maintain dashboards for website, ecommerce, and product content performance.
Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.
Translate data into actionable recommendations for stakeholders.
Partner with Product Management to launch new products and update existing product information.
Collaborate with Marketing Communications to ensure product messaging consistency.
Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.
Support continuous improvement initiatives across digital channels.