Digital Media Specialist

IBC•Laredo, TX

9h•Onsite

About The Position

The Digital Marketing Specialist is responsible for planning and executing digital marketing strategies and driving brand awareness online, via paid and organic client acquisition tactics. The statements on this job description are intended to describe the general nature of level of work being performed by incumbents. They are not an exhaustive list of all responsibilities, duties, and skills required by all incumbents.

Requirements

Creative Design and Illustration
Must be highly proficient in spoken and written English
Ability to proofread and edit documents and write copy for advertisements
Optimization of web site and Facebook page for maximum conversions
Search Engine Optimization
Active listening
Critical thinking
Education – Bachelors in Communication, Marketing, Advertising, Journalism or related field
Knowledge of Microsoft Suite, Adobe Suite, Google Analytics, web site design and video production and editing.
2 years’ experience in digital marketing implementation, website design, and social media or 3 years of hands-on experience in digital media.
A professional portfolio will be expected at time of interview.

Responsibilities

Plan and execute digital marketing communication strategies that align with the brand’s business objectives
Develop brand’s online presence and identity
Develop social media strategy including competitive analysis as well as guidelines and best practices
Define budget recommendations for digital and online advertising
Provide metrics to measure success of campaigns
Manage online ad expenditures with reporting and performance analysis
Coordinate research including surveys and focus groups