Digital Media Specialist

Christian County Library • Nixa, MO

6d • Onsite

About The Position

Create, implement, and monitor online engagement (including social media) that contributes to the library’s cohesive communication strategy. This role involves coordinating the library's online presence, creating and editing photo and video content, designing and facilitating the publication of a printed library newsletter, and coordinating library brand awareness. The specialist will also handle other communications and design tasks, including compiling statistics for the Annual Report and coordinating with outside agencies and printers.

Requirements

• Associate degree in marketing, communications, visual arts or related field, or 2-3 years of marketing and/or customer engagement experience.
• Proficiency with social media platforms (specifically Facebook, Instagram, YouTube, and LinkedIn).
• Proficiency with Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, After Effects, Express).
• Basic computer skills—familiar with using the internet, office productivity software (i.e. Google, Microsoft), and email.
• Ability to work with printers and photocopiers, paper cutters, and utility knives.
• Working knowledge of print, non-print, digital, and online information sources available from a wide variety of sources, including publishers, the internet, and library and vendor-based systems.
• Ability to develop or demonstrate necessary decision-making, leadership, team-building, strategic, conflict resolution, and marketing skills.
• Ability to set priorities, organize, and coordinate multiple projects.
• Ability to successfully maintain the performance of assigned duties and responsibilities to achieve the desired outcome.
• Ability to communicate effectively verbally, in writing, and by listening.
• Ability to interact in a positive, effective manner with supervisors, coworkers, and the general public.
• Ability to perform with minimum supervision, to work collaboratively in a team environment, and to demonstrate professional standards, good judgment, dependability, and timeliness in work environments.
• Ability to adapt to multiple demands and changing priorities and, at times, accommodate changes in work schedule to meet job responsibilities.
• Ability to present ideas and provide instruction.
• Comfortable with teaching and using various forms of technology.

Nice To Haves

• Experience with the entire Adobe Creative Suite.
• Experience with WordPress or related content management systems.
• Experience with photography and videography.
• Working knowledge of HTML, CSS, and Javascript.
• Experience with print production.

Responsibilities

• Create, share, monitor, and approve content that meets the library’s brand, social media standards, and frequency guidelines.
• Collaborate with other staff members to produce original and engaging social media content.
• Increase library exposure through social media platforms and create actionable plans to grow followers, increase the library’s reach and community engagement.
• Submit library events to online media calendars.
• Track efforts and progress by using analytical tools and user statistics.
• Keep up with social media trends and identify new social media opportunities for the library.
• Design templates for email communications.
• Provide feedback and design content for the library’s website.
• Communicate with community members and library patrons through social media in compliance with the library’s customer service standards.
• Film, create, edit, and approve video and motion graphic content to maintain cohesive messaging and brand identity.
• Capture and edit photographs and videos of library events, board meetings, and services.
• Organize and collect signed media release forms when applicable.
• Collaborate with staff members to collect and organize event submissions for the printed library newsletter.
• Assist with writing, proofreading, and editing of submitted content for the newsletter.
• Design and review the final layout of the newsletter to ensure it is consistent with the library’s brand strategy and suggest improvements.
• Schedule and track commercial printing costs for the newsletter.
• Oversee visual design needs of the library, including flyers, graphics, web content, social media, forms, and traditional marketing.
• Ensure signage and promotional materials are easy to read and understand, accessible, and effectively inform patrons of the library’s materials and services.
• Write, proof, and edit external and internal library communications, including flyers, blogs, press releases, articles, etc.
• Assist with projects that involve commercial/professional printing services, including but not limited to: industrial signage installation, brochures, t-shirts, branded equipment, etc.
• Provide design training and support for staff members when needed.
• Compile statistics and format the Annual Report.
• Collaborate with the Communications Department to determine the library’s visual identity, communications strategy, and overall branding.
• Design, approve, and print library forms, brochures, marketing materials, stationery, business cards, and handouts.
• Coordinate with outside agencies, printers, art services, web designers, and colleagues with print production.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree