Digital Media Specialist

City of Forney•City Hall Annex Building, TX

7d•Onsite

About The Position

Under general supervision, the position coordinates social media, marketing, and promotional efforts for the City and its departments. Performs a variety of marketing duties in support of the City's goals and mission, with an emphasis on creativity, written communication, and advertising across media platforms.

Requirements

Valid driver’s license
High School Diploma or equivalent
Three (3) years’ experience in marketing, media relations, advertising or a related field.

Responsibilities

Designs, coordinates, and implements social media and marketing strategies, campaigns, and public events to engage City residents and the public.
Creates advertisements, brochures, and other promotional material to support City and City departments.
Collaborates with all departments to ensure digital, printed, and other content is relevant and well-designed.
Pursues relevant and proactive stories and content to be used to promote the City’s image.
Advises departments of potential issues and opportunities in public engagement and marketing.
Provides marketing counsel and support to departments in the promotion of special events, services, and programs.
Assists the Director of Communications with a variety of projects and events.
Assists with the development of marketing material consistent with the City’s overall branding.
Develops marketing and advertising plans for assigned departments.
Assists with all website and social media content and programming.
Maintains current industry trends and technology through attendance at trainings, conferences, and webinars.
Participates in professional organizations and marketing information groups to advance knowledge and network with other industry professionals.
Studies, plans, develops, and evaluates methods and practices to encourage public participation in projects and programs.
Performs other duties as assigned.