Digital Media Specialist

IBOC • Laredo, TX

8d • Onsite

About The Position

IBC Bank successes are the result of an aggressive and innovative attitude. The Bank's "We Do More" philosophy reflects its dedication to the growth and success of its employees, customers and communities. IBC bank hires talented, creative and dedicated individuals to help our business succeed. We are a company that values leadership, community engagement and relationship building that leads to a culture of excellence. We are currently seeking to fill positions across all business segments. IBC's focus is to be customer centric and strive to provide excellent customer experience. This is an in-office position. The Digital Marketing Specialist is responsible for planning and executing digital marketing strategies and driving brand awareness online, via paid and organic client acquisition tactics.

Requirements

• Creative Design and Illustration
• Must be highly proficient in spoken and written English
• Ability to proofread and edit documents and write copy for advertisements
• Optimization of web site and Facebook page for maximum conversions
• Search Engine Optimization
• Active listening
• Critical thinking
• Bachelors in Communication, Marketing, Advertising, Journalism or related field
• Knowledge of Microsoft Suite, Adobe Suite, Google Analytics, web site design and video production and editing.
• 2 years’ experience in digital marketing implementation, website design, and social media or 3 years of hands-on experience in digital media.
• A professional portfolio will be expected at time of interview.

Responsibilities

• Plan and execute digital marketing communication strategies that align with the brand’s business objectives
• Develop brand’s online presence and identity
• Develop social media strategy including competitive analysis as well as guidelines and best practices
• Define budget recommendations for digital and online advertising
• Provide metrics to measure success of campaigns
• Manage online ad expenditures with reporting and performance analysis
• Coordinate research including surveys and focus groups

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level