Digital Media Specialist, Patient Recruitment

ImmunityBio, Inc.•San Francisco, CA

8d•$135,000 - $148,500•Remote

About The Position

The Digital Marketing Specialist-Patient Recruitment will develop and manage clinical trial recruitment campaigns. This includes designing, executing, and optimizing omni-channel campaigns that drive patient awareness, education, and enrollment in clinical trials. This position will sit at the intersection of digital marketing, patient advocacy, and clinical operations, and apply a strong understanding of regulated pharmaceutical advertising, data-driven marketing, and performance measurement. This role is both strategic and hands-on and will manage campaigns in-platform while collaborating cross-functionally with Clinical Operations, Medical Affairs, Legal/Regulatory, and external agencies.

Requirements

Bachelor’s degree in Marketing, Journalism, Advertising, Communications, or related field with 5+ years of experience in digital media, performance marketing, or growth marketing required
Experience in healthcare, pharma, biotech, CRO, or clinical trial recruitment is preferred
Experience recruiting patients for clinical trials is preferred
Experience working within highly regulated environments is preferred
Experience working with patient advocacy groups is preferred
Data-driven mindset with ability to interpret performance metrics and act on them
Excellent communication and stakeholder management skills
Analytical and performance-oriented
Detail-oriented with strong project management skills
Comfortable working in cross-functional, fast-paced environments
Able to balance creativity with regulatory constraints
Strong written and verbal communication skills
Familiarity with IRB/ethics considerations in patient recruitment is preferred
Knowledge of patient privacy regulations (HIPAA, GDPR) is preferred

Responsibilities

Develop and implement multi-channel patient recruitment campaigns, including medical congress support, digital media strategies, and content development, to support patient recruitment for clinical trials across indications and geographies
Plan, launch, and optimize paid media campaigns across channels including Meta (Facebook/Instagram), Google Search & Display, YouTube, Programmatic, and disease-specific patient communities and advocacy platforms
Align media plans with study timelines, enrollment targets, and budget parameters
Monitor campaign performance in real time and optimize for: cost per lead (CPL), conversion rates (CR), qualified patient submissions, site referrals, and enrollment progression
A/B test creative, messaging, audiences, and landing pages to improve performance
Partner with analytics teams/agencies to track attribution and patient journey metrics
Work with internal teams and agencies to develop compliant, patient-centric digital content including ad copy, visual assets, landing pages, and educational materials
Ensure all creative aligns with regulatory, legal, and brand guidelines
Collaborate closely with Clinical Operations (to align enrollment needs and timelines), Medical Affairs (to ensure scientific accuracy), Legal/Regulatory/PRC (to ensure compliance), Patient Advocacy (to align community engagement), external media, and creative agencies
Manage digital media budgets and pacing
Oversee relationships with media agencies, publishers, and technology vendors
Negotiate placements, pricing, and performance-based agreements where applicable
Produce regular performance reports and insights for internal stakeholders
Identify trends, risks, and opportunities to improve recruitment efficiency
Stay current on digital trends, privacy changes (e.g., HIPAA, GDPR, platform policies), and evolving best practices in patient recruitment marketing
Perform ad-hoc and cross-functional duties and/or projects to support business needs and provide developmental opportunities

Benefits

Medical, Dental and Vision Plan Options
Health and Financial Wellness Programs
Employer Assistance Program (EAP)
Company Paid and Voluntary Life/AD&D, Short-Term and Long-Term Disability
Healthcare and Dependent Care Flexible Spending Accounts
401(k) Retirement Plan with Company Match
529 Education Savings Program
Voluntary Legal Services, Identity Theft Protection, Pet Insurance and Employee Discounts, Rewards and Perks
Paid Time Off (PTO) includes: 11 Holidays
Exempt Employees are eligible for Unlimited PTO
Non-Exempt Employees are eligible for 10 Vacation Days, 56 Hours of Health Pay, 2 Personal Days and 1 Cultural Day