Digital Media Services Specialist II

Cars Commerce

6d•$58,300 - $69,950

About The Position

The Digital Media Services Specialist II sets up, optimizes, and reports on digital advertising campaigns for Dealer Inspire clients. The role focuses primarily on paid search using Google and Bing advertising platforms and paid social using Facebook, Twitter, and LinkedIn, with campaigns also involving retargeting, display, and video advertising. The position is approximately 25% strategy, budget allocation, and client communication, and 75% hands-on research, implementation, optimization, and campaign reporting. It is an individual-contributor role requiring effective collaboration with in-house and client teams, as well as the ability to work independently.

Requirements

Understand websites, analytics, digital advertising, and SEO.
Be proficient in Google Sheets and Excel.
Be accountable and resourceful.
Have presentation skills.
Have excellent verbal communication skills.
Be willing to learn.
Be comfortable working both independently and as part of a team.

Responsibilities

Manage digital advertising campaigns and auction-based placements, including YouTube, Google AdWords, and Microsoft AdCenter.
Report on campaign performance, provide insights, and recommend optimizations.
Develop and expand keyword lists, ad copy, and landing pages.
Track and manage campaign spending and return on investment.
Explore and recommend innovative digital advertising solutions and tests.
Identify and propose opportunities to expand digital advertising business with current clients.
Follow best-practice guidelines and company processes.
Set up, optimize, and manage PPC and digital advertising campaigns for multiple clients.
Analyze campaign data and report monthly on recommendations and strategy.
Communicate directly with clients.