Digital Media Planner

seoplus+•Ottawa, ON

1d•CA$50,000 - CA$70,000•Hybrid

About The Position

seoplus+ is an innovative digital marketing agency helping businesses worldwide reach their online potential by generating leads and increasing sales. Our clients range from local retailers to enterprise-level multinationals. We are currently seeking a Digital Media Planner to support our team. The ideal candidate is a self-starting, enthusiastic, and data-driven professional. They should be comfortable communicating with others in a team environment and able to work directly with clients. We invite candidates located in Ottawa to apply. This is a hybrid role, and the candidate is required to work from our Ottawa office 3 days per week. As a Digital Media Planner, you will play a pivotal role in managing and optimizing client Pay-Per-Click campaigns, working to deliver tangible and measurable results. In this role, you will have the opportunity to shape, execute, and optimize paid advertising strategies across various advertising platforms.

Requirements

Proven experience managing PPC campaigns across multiple platforms, with a track record of achieving positive ROI and revenue growth through strategic initiatives.
In-depth knowledge of PPC advertising, including keyword research, bid management, ad copywriting, and A/B testing.
Proficiency in PPC analytics tools and platforms, such as Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
Proficiency in Google Tag Manager
Proof of holistic marketing/strategy training.
Demonstrated ability to create or direct the development of creative assets for paid social media campaigns, ensuring strong visual performance across Meta, LinkedIn, TikTok, etc.
Proven examples of at-risk client recovery, turning around campaign results using strategic approaches.
Experience leveraging automation tools to create PPC-specific efficiencies.
Exceptional communication and client-facing skills.
Strong analytical and problem-solving abilities.
Ability to work in a fast-paced, results-oriented environment.

Nice To Haves

Relevant certifications in PPC advertising are a plus.

Responsibilities

Manage all aspects of campaign performance for clients where you are the dedicated specialist, including ad creation, optimization, conversion tracking, and reporting.
Work directly with clients to understand their needs and business objectives. Lead client-facing meetings, effectively communicating campaign performance and building meaningful relationships.
Take ownership and accountability for client results and implement measurable steps to improve client satisfaction, retention, and overall client value.
Understand client goals and ensure campaign performance, KPIs, and strategies are presented to clients in an effective, value-driven manner.
Design or source creative assets (static, animated, or video) for paid social campaigns across Google, Meta, LinkedIn, TikTok, and other relevant platforms, aligning creative with campaign strategy and platform best practices.
Maintain and grow deep familiarity with all relevant platforms, including Search, Social, Shopping, Display, and Video channels across Google, Microsoft, Facebook/Instagram, LinkedIn, Twitter, Spotify, TikTok, and any emerging platforms.
Stay up-to-date with emerging paid ads strategies, as well as holistic marketing approaches. Ensure Google Ads certifications remain up-to-date.
Collaborate with cross-functional teams such as creative, analytics, and web development to ensure cohesive and optimized paid ad campaigns.
Stay up-to-date with industry trends, emerging technologies, and PPC best practices.
Focus on excellent customer service while living out our core values of Play, Accountability, Collaboration, and Transparency.