Digital Media Operations Specialist

DigiKey•Bloomington, MN

3d•Hybrid

About The Position

The Digital Media Operations Specialist supports the execution, optimization, reporting, and operational management of DigiKey’s programmatic advertising. This role partners with internal stakeholders and external agencies to ensure campaigns are efficiently executed, accurately measured, and optimized to meet business objectives. As DigiKey expands its programmatic capabilities, the specialist will help develop internal expertise, document processes, and establish the operational foundation for greater internal ownership of campaign management. This is a hybrid position requiring regular weekly onsite attendance. The schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m.

Requirements

3–5+ years of experience in digital advertising, media operations, marketing operations, or paid media execution.
Experience working with digital advertising platforms and campaign reporting tools.
Strong analytical and problem-solving skills.
Experience managing multiple projects and priorities in a fast-paced environment.
Excellent communication and stakeholder management skills.
Strong attention to detail and commitment to operational excellence.
Must be authorized to work in the U.S. without the need for employment-based immigration sponsorship, now or in the future.

Nice To Haves

Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field.
Experience with programmatic advertising platforms such as DV360, The Trade Desk, Amazon DSP, or similar technologies.
Experience collaborating with media agencies or external partners.
Knowledge of audience targeting, attribution, tracking implementation, and campaign measurement.
Familiarity with marketing technology platforms, CRM systems, customer data platforms, or analytics tools.
Experience supporting B2B marketing and lead generation initiatives.
Understanding of privacy regulations and data governance best practices.

Responsibilities

Support the setup, execution, monitoring, and optimization of campaigns across programmatic and other digital advertising channels.
Review campaign performance and identify opportunities to improve delivery, efficiency, audience targeting, and effectiveness.
Coordinate creative asset deployment, campaign trafficking, quality assurance, and launch readiness.
Monitor campaign pacing, budgets, delivery, and performance metrics against established objectives.
Troubleshoot campaign delivery, tracking, tagging, and audience activation issues.
Serve as the primary day-to-day operational contact for agency-managed programmatic initiatives.
Collaborate with agency partners on campaign setup, execution, reporting, and performance reviews.
Communicate campaign requirements, timelines, and deliverables and ensure they are executed.
Capture operational knowledge, best practices, and platform expertise from agency partners to build internal capabilities.
Document campaign processes, workflows, and operating procedures.
Develop recurring campaign performance reports and dashboards.
Analyze campaign results and provide actionable recommendations to stakeholders.
Ensure tracking, tagging, and attribution frameworks are implemented accurately.
Partner with analytics and marketing teams to validate data quality and reporting consistency.
Support testing initiatives intended to improve media performance and customer engagement.
Assist with audience activation, segmentation, and targeting across digital advertising platforms.
Support implementation and management of pixels, tracking technologies, and audience integrations.
Maintain platform configurations and user access controls where applicable.
Work with marketing technology, analytics, and privacy teams to ensure data is used appropriately and effectively.
Support DigiKey’s goal of increasing internal digital media execution capabilities.
Develop and maintain documentation, training materials, and operational playbooks.
Recommend process improvements that drive efficiency, scalability, and performance.
Stay current on emerging digital media technologies, platform capabilities, and industry best practices.