Digital Media Manager

Digital United • Farmington, CT

4d • Remote

About The Position

We're looking for a Digital Media Manager to join our team of creative, data-loving digital marketers. This is a hands-on, strategic role for someone who enjoys building high-performing campaigns, uncovering insights, and turning data into action. You'll drive results for clients across healthcare, higher education, and ecommerce while partnering with a supportive director and a collaborative team. If you're curious, proactive, and motivated by continuous improvement, you'll fit right in.

Requirements

• 7+ years of direct, hands-on experience managing digital marketing campaigns
• Deep experience running campaigns in: Google Ads, Meta Ads
• Experience in healthcare or higher education marketing
• Advanced analytical skills with the ability to turn performance data into actionable insights, including strong Excel skills
• Exceptional attention to detail—you notice the small stuff before it becomes big stuff
• Strong time management skills and ability to prioritize effectively
• Proactive communication—you raise issues and surface insights before being asked
• Ability to independently manage workload and meet deadlines
• Solutions-oriented—you approach challenges with a problem-solving mindset
• Comfortable owning performance and making data-driven decisions

Nice To Haves

• Hands-on experience with programmatic advertising (Trade Desk experience a plus), LinkedIn Ads, TikTok Ads, Microsoft Ads, or other paid media platforms
• Experience mentoring junior team members
• A team player who believes collaboration makes work (and life) better
• Down-to-earth, easy to work with, and open to feedback
• A critical thinker who asks smart questions and uses common sense
• Proactive and self-directed—you don't wait to be told what to do next
• Demonstrates strong personal ownership and accountability – comfortable taking initiative
• Able to thrive in a dynamic, results-oriented environment
• You genuinely care about doing good work and supporting the people around you

Responsibilities

• Build, launch, and manage full-funnel digital media campaigns platforms including Google Ads, Meta, LinkedIn, YouTube, and others
• Develop audience strategies, keyword research, and testing roadmaps
• Monitor budgets, pacing, and performance to ensure efficient spend and alignment with client goals
• Analyze campaign performance against KPIs such as ROAS, CPA, CPL, and conversion volume. Write clear, thoughtful insights that go beyond reporting metrics to explain the "why" behind performance
• Deliver strategic recommendations rooted in data and focused on driving measurable business outcomes
• Identify new growth opportunities and proactively bring ideas to the table

Benefits

• Flexible remote working arrangements
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed