Digital Media Coordinator

POCKET NURSE•Pittsburgh, PA

1d•Hybrid

About The Position

The Digital Media Coordinator supports the Marketing team’s digital initiatives focusing on the development, execution, and analysis of social media plans. This position is a valued specialist expected to deliver high quality, accurate results while efficiently maintaining and enhancing existing systems and standards. This job allows for independence on multiple, simultaneous projects and involves the ongoing identification of opportunities or problems and the development of sound, carefully thought-out solutions.

Requirements

Bachelor’s Degree in Marketing, Communications, Graphic Design, or a related field.
Time management and project management skills required to independently manage multiple priorities and deadlines.
Proficient in Microsoft Office suite.
Strong organizational and problem-solving skills.
Experience in analysis, digital marketing, social platforms, and executing social media marketing.

Nice To Haves

1-3 years of related experience preferred.
Experience with video creation, multimedia content development, editing, or digital design tools is preferred.
Experience using Canva or similar design tools to create social media graphics and content.
Experience with HubSpot or other CRM software preferred.

Responsibilities

Develop, execute, and manage social media strategies across multiple platforms, including LinkedIn, X, Facebook, Instagram, Threads, and TikTok.
Plan, create, and publish engaging digital content, including social posts, campaigns, and social video content.
Monitor social media trends, platform updates, and industry best practices to identify opportunities and recommend strategies to improve digital engagement.
Analyze social media and digital campaign performance, identify trends and opportunities, and present results, insights, and recommendations to optimize future campaigns, platform strategies, audience engagement, and overall digital marketing effectiveness.
Support the execution and optimization of email campaigns to drive engagement and achieve marketing objectives.
Serve as a liaison with HubSpot support to assist with email campaigns, reporting, and digital marketing improvements.
Perform other duties as assigned to support marketing campaigns and initiatives.

Benefits

Competitive wages and quarterly bonus opportunities.
Medical, dental, and vision insurance coverage options.
401(k) with generous company contributions.
Paid time off, personal time, paid holidays, and flexible hybrid onsite/remote work schedules.
Company-paid life insurance and short-term disability insurance.
Voluntary life, accident, critical illness, and long-term disability insurance.
Company-wide cookouts, pot-lucks, and work-day events.
On-site fitness center, free parking and dog-friendly offices.
Opportunities for career enhancements through training and educational programs.
The opportunity to make a difference in the ever-growing healthcare field.