Digital Media Coordinator, Brand Studio

Grupo Ferré RangelGuaynabo, PR
Onsite

About The Position

GFR Media is a company committed to bringing passion and customer focus to its business. The Digital Media Coordinator, Brand Studio position is a Full time, Regular position. Grupo Ferré Rangel is a diversified, multi-generational, family-owned company with over 100 years of history, operating in 8 industries (Iron, Cement, Newspaper, Printing, Media, Real Estate, Customer Service, Energy). Its purpose is to enhance and enrich the lives of Puerto Ricans and the communities it serves. The company is dedicated to hiring the best individuals and providing them with opportunities to shine and elevate their abilities, fostering an environment of growth and collaboration with motivated, enthusiastic high achievers. Grupo Ferré Rangel is an equal opportunity employer, committed to diversity and inclusion, and encourages applications from individuals of all backgrounds.

Requirements

  • Bachelor Degree: BBA with Major in Marketing; Communications or related field.
  • 2+ years of experience in Social Media Marketing, including content creation.
  • Excellent interpersonal, leadership, inclusion and empowerment skills.
  • Ability to work transparently in multidisciplinary teams.
  • Strong organizational and planning capabilities.
  • Strong skills using Project Management Tools: Monday.com / Automations, Basecamp, Google Calendar.
  • Strong skills managing Content Management platforms: Squarespace and Google Docs.
  • Strong skills managing social media platforms: Facebook Creator Studio, Youtube Studio, Instagram, Twitter, Google.
  • Strong skills managing photo editing tools: Canva.com, Adobe Lightroom, basic knowledge in Adobe Photoshop.
  • Experience utilizing reporting tools: MS Excel, Google Sheets, Google Analytics, Google Ads, Facebook Ads, Facebook Insights, Corporate Reporting Tools.
  • Outstanding oral and written communication skills.
  • Ability to prioritize, manage time effectively, and make rapid decisions.
  • Advanced proficiency with the Internet, mobile technology, and social media.
  • Ability to work under pressure with perseverance.
  • Analytical mindset and broad general knowledge.
  • Up-to-date understanding of the local and international news landscape.
  • Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook).
  • Bilingual (writing, conversational and reading comprehension in English and Spanish).

Responsibilities

  • Assist in the digital media distribution process.
  • Work in tandem with our project showrunner and content strategist to execute projects from beginning to completion.
  • Analyze trends and metrics to help in the decision-making process for the implementation of new projects or initiatives.
  • Participate in group ideation sessions to nail down content strategies and ideas.
  • Break down strategies and ideas into actionable pieces of content for Facebook, Instagram, and YouTube such as posts, stories, videos, landing pages, etc...
  • Manage social media budget allocation and maintain distribution within scope of work (SOW).
  • Upload digital assets to their respective social media channels and track progress.
  • Optimize social media assets and distribution strategies to ensure the best performance.
  • Measure, document, and report social media results.
  • Assist team in all production tasks to push the project through to completion.
  • Work as a team player with all the support areas within the departments.
  • Notify team members of proposal approval and kick off the production process.
  • Complies fully and consistently with the Company's standards, policies, and procedures and the local and federal laws applicable to our industry, business, and employment practices.
  • May perform other duties and responsibilities as assigned, in accordance with the education and experience requirements contained in this document.
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