Digital Media Coordinator, Brand Studio

Grupo Ferré Rangel•Guaynabo, PR

2d•Onsite

About The Position

The Digital Media Coordinator, Brand Studio position is a Full time, Regular position. This role involves assisting in the digital media distribution process, working with a project showrunner and content strategist to execute projects from beginning to completion. The coordinator will analyze trends and metrics to aid in decision-making for new projects, participate in ideation sessions, and break down strategies into actionable content for platforms like Facebook, Instagram, and YouTube. Responsibilities also include managing social media budget allocation, uploading and tracking digital assets, optimizing social media performance, and reporting on results. The role requires assisting the team in all production tasks, working collaboratively with support areas, and notifying team members of proposal approvals to initiate the production process. The position also requires compliance with company standards, policies, procedures, and applicable laws, with potential for additional duties as assigned.

Requirements

Bachelor Degree: BBA with Major in Marketing; Communications or related field.
2+ years of experience in Social Media Marketing, including content creation
Excellent interpersonal, leadership, inclusion and empowerment skills.
Ability to work transparently in multidisciplinary teams.
Strong organizational and planning capabilities.
Strong skills using Project Management Tools: Monday.com / Automations, Basecamp, Google Calendar
Strong skills managing Content Management platforms: Squarespace and Google Docs
Strong skills managing social media platforms: Facebook Creator Studio, Youtube Studio, Instagram, Twitter, Google
Strong skills managing photo editing tools: Canva.com, Adobe Lightroom, basic knowledge in Adobe Photoshop
Experience utilizing reporting tools: MS Excel, Google Sheets, Google Analytics, Google Ads, Facebook Ads, Facebook Insights, Corporate Reporting Tools
Outstanding oral and written communication skills.
Ability to prioritize, manage time effectively, and make rapid decisions.
Advanced proficiency with the Internet, mobile technology, and social media.
Ability to work under pressure with perseverance.
Analytical mindset and broad general knowledge.
Up-to-date understanding of the local and international news landscape.
Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook).
Bilingual (writing, conversational and reading comprehension in English and Spanish).

Responsibilities

Assist in the digital media distribution process.
Work in tandem with our project showrunner and content strategist to execute projects from beginning to completion.
Analyze trends and metrics to help in the decision-making process for the implementation of new projects or initiatives.
Participate in group ideation sessions to nail down content strategies and ideas.
Break down strategies and ideas into actionable pieces of content for Facebook, Instagram, and YouTube such as posts, stories, videos, landing pages, etc...
Manage social media budget allocation and maintain distribution within scope of work (SOW).
Upload digital assets to their respective social media channels and track progress.
Optimize social media assets and distribution strategies to ensure the best performance.
Measure, document, and report social media results.
Assist team in all production tasks to push the project through to completion.
Work as a team player with all the support areas within the departments.
Notify team members of proposal approval and kick off the production process.
Complies fully and consistently with the Company's standards, policies, and procedures and the local and federal laws applicable to our industry, business, and employment practices.
May perform other duties and responsibilities as assigned, in accordance with the education and experience requirements contained in this documen