Digital Media Coordinator, Brand Studio

Grupo Ferré Rangel•Guaynabo, PR

19h•Onsite

About The Position

GFR Media is seeking a Digital Media Coordinator for its Brand Studio. This is a Full time, Regular position. The role involves assisting in the digital media distribution process, working with a project showrunner and content strategist to execute projects from beginning to completion, and analyzing trends and metrics to inform new projects or initiatives. The coordinator will participate in group ideation sessions to develop content strategies and ideas, breaking them down into actionable content pieces for platforms like Facebook, Instagram, and YouTube (e.g., posts, stories, videos, landing pages). Responsibilities also include managing social media budget allocation, uploading and tracking digital assets on social media channels, optimizing distribution strategies for performance, and measuring, documenting, and reporting social media results. The position requires assisting the team in all production tasks, collaborating with support areas, notifying team members of proposal approvals, and adhering to company standards, policies, procedures, and applicable laws. Other duties may be assigned as needed.

Requirements

Bachelor Degree: BBA with Major in Marketing; Communications or related field.
2+ years of experience in Social Media Marketing, including content creation.
Excellent interpersonal, leadership, inclusion and empowerment skills.
Ability to work transparently in multidisciplinary teams.
Strong organizational and planning capabilities.
Strong skills using Project Management Tools: Monday.com / Automations, Basecamp, Google Calendar.
Strong skills managing Content Management platforms: Squarespace and Google Docs.
Strong skills managing social media platforms: Facebook Creator Studio, Youtube Studio, Instagram, Twitter, Google.
Strong skills managing photo editing tools: Canva.com , Adobe Lightroom, basic knowledge in Adobe Photoshop.
Experience utilizing reporting tools: MS Excel, Google Sheets, Google Analytics, Google Ads, Facebook Ads, Facebook Insights, Corporate Reporting Tools.
Outstanding oral and written communication skills.
Ability to prioritize, manage time effectively, and make rapid decisions.
Advanced proficiency with the Internet, mobile technology, and social media.
Ability to work under pressure with perseverance.
Analytical mindset and broad general knowledge.
Up-to-date understanding of the local and international news landscape.
Experience utilizing Microsoft Office products (MS Word, Excel, and Outlook).
Bilingual (writing, conversational and reading comprehension in English and Spanish).

Responsibilities

Assist in the digital media distribution process.
Work in tandem with our project showrunner and content strategist to execute projects from beginning to completion.
Analyze trends and metrics to help in the decision-making process for the implementation of new projects or initiatives.
Participate in group ideation sessions to nail down content strategies and ideas.
Break down strategies and ideas into actionable pieces of content for Facebook, Instagram, and YouTube such as posts, stories, videos, landing pages, etc...
Manage social media budget allocation and maintain distribution within scope of work (SOW).
Upload digital assets to their respective social media channels and track progress.
Optimize social media assets and distribution strategies to ensure the best performance.
Measure, document, and report social media results.
Assist team in all production tasks to push the project through to completion.
Work as a team player with all the support areas within the departments.
Notify team members of proposal approval and kick off the production process.
Complies fully and consistently with the Company's standards, policies, and procedures and the local and federal laws applicable to our industry, business, and employment practices.
May perform other duties and responsibilities as assigned, in accordance with the education and experience requirements contained in this documen.