Digital Media Buyer

National Marketing•Kearney, MO

4d•$65,000 - $85,000•Hybrid

About The Position

At Paradigm Direct LLC, our vision is to become the leading provider of stock and option education and trade ideas tailored for individual investors by delivering transformative content and training. Every day we strive to foster a culture of learning, which enables our clients to acquire the knowledge, skills, and confidence to excel in their personal investing. Our unwavering commitment to our clients’ success drives us to continually evolve and adapt, ensuring we remain a trusted educational partner. To accomplish our vision and mission, all our employees have the same core values: Integrity, Respect, Customer Centric, Accountability, Teamwork, Adaptability, and Innovation. If this sounds like you, or you are committed to bringing these values to work every day and making a real difference in the lives of individual investors, Paradigm Direct LLC may be exactly the place for you — keep reading! The Digital Media Buyer is responsible for the day-to-day management of paid media campaigns across Meta, Google, and programmatic digital channels (Taboola, Outbrain, Revcontent). This is a hands-on, execution-focused role requiring a candidate who is both analytically driven and creatively aware. The ideal candidate can interpret performance data and translate it into decisive action, while also evaluating creative assets to understand what is and is not driving results.

Requirements

1+ years buying paid media at scale, ideally for direct-response, subscription, or lead-gen businesses
Experience accounts spending at least $10-20k consistently per month
Deep hands-on experience in Meta Ads Manager and Google Ads (Search, Performance Max, YouTube)
Awareness of at least one native platform (Taboola, Outbrain, Revcontent, MGID)
Strong analytical foundation: you can pivot a dataset in Sheets, read a cohort report, and explain what changed without hand-waving
Design literacy: you can tell good creative from bad, write a clear creative brief, and give specific feedback to designers and copywriters
Working knowledge of pixel implementation, UTM hygiene, conversion APIs, and attribution gotchas
Self-directed work style. You do not need a Slack ping to know that CPA spiked at 2pm
Must be able to pass a background check

Nice To Haves

Experience in financial publishing, trading education, newsletters, info products, or other regulated direct-response categories
Familiarity with HubSpot, Klaviyo, or comparable marketing automation
Exposure to landing page testing (Unbounce, Instapage) and basic CRO instincts
Comfort with AI tools (ChatGPT, Claude) for creative ideation and rapid iteration
Prior experience with compliance-sensitive copy in finance, supplements, or similar verticals

Responsibilities

Launch new campaigns, ad sets, and ad variants across our brands on a daily cadence
Run structured creative tests (hook, angle, format, audience) and document what wins
Monitor pacing, CPA, ROAS, frequency, and funnel-stage performance throughout the day and reallocate budget without waiting to be asked
Partner with the Marketing Director and creative team to brief new ads, flag creative fatigue, and request iterations before performance slips
Maintain naming conventions, tracking parameters, and account hygiene so reporting stays trustworthy
Maintain dashboards (Looker Studio, Sheets, internal reporting tools) that show what is working and why
Surface insights weekly: what scaled, what got cut, what we are testing next, and what the numbers are telling us about audience and messaging

Benefits

Medical Coverage with two plans: 1) Co-Pay 2) HSA – employer-contributed premiums
Dental Coverage
Vision Coverage
Basic Life – employer paid premiums
Supplemental Life - with a non-medical maximum of $100,000 for new hires
Short-Term Disability - employer paid premiums
Long-Term Disability - employer paid premiums
Employee Assistance Program - employer paid premiums
AFLAC
Unlimited PTO
Parental Leave
10 paid Holidays per year, with potential for additional days added depending on timing and operational demands
Other Leave - medical, both FMLA and Non-FMLA, Military, bereavement, jury duty, court appearance, and voting leave
401k Retirement Plan - company matches 100% of what you contribute for the first 3% of your salary and then $0.50 for every dollar for the next 2%
Tuition Reimbursement
Fitness - Up to $40 per month reimbursement for fitness with proof of payment
Sam’s Club/COSTCO - Annually in October, employees can sign up for membership through the company at a discount of 50%
Employee Referral Program
Employee of the Quarter
Length of Service Awards
Birthday and Company Anniversary Gifts