Media Buyer

Leap Tools•Canada - Remote,

7h•CA$60,000 - CA$70,000•Remote

About The Position

At Leap Tools, we are building the world's most advanced solutions for the interior décor industry. With customers in 80+ countries, our clientele includes Fortune 500 companies such as Home Depot, local retailers such as Alexanian's, and everything in between. We have been recognized as one of the fastest-growing tech companies by Deloitte for multiple years in a row, and we are looking for ambitious challenge-seekers to fuel our momentum and help us create an iconic global tech company. Our technology lets you preview products in your own room before you buy them. We enable you to do that through our proprietary cutting-edge technology, presented in an extraordinarily simple and accessible way. We’re looking for a passionate and results-driven Media Buyer to join our team and help empower small, independent retailers in the flooring and home improvement space with innovative solutions to thrive in the digital marketplace. We hire humans, not job descriptions. You should apply even if this role and salary range don't align with your experience. We’re happy to create unique roles and compensation for the right talent. This is a net new position on the team.

Requirements

Proven experience managing paid media campaigns across multiple platforms, including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
Expertise in configuring and troubleshooting conversion tracking using GA4, Google Tag Manager, and social media pixels, including event-based triggers and custom parameters.
Strong understanding of key advertising metrics (CTR, CPC, CPA, ROAS) and their application in optimizing performance.
Advanced knowledge of attribution models and their role in analyzing the customer journey and campaign impact.
Strong written and verbal communication skills, with the ability to explain complex performance metrics and strategies in clear, actionable terms.
Analytical skills with proficiency in building reports.
Experience with A/B testing and experimentation across ad copy, creative, audiences, and bidding strategies.
Account management skills, including prioritizing tasks, managing client relationships, and meeting deadlines in a fast-paced environment.
Familiarity with current digital advertising trends, platform updates, and emerging technologies.
2–4 years of experience in digital advertising or media buying.
Agency experience, managing multiple clients and campaigns simultaneously.
Hands-on experience with performance reporting tools and dashboards like Looker Studio, Excel, or other BI platforms.
A track record of improving campaign performance and meeting/exceeding KPIs.

Nice To Haves

Knowledge of CRO is a plus.

Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), TikTok Ads, and LinkedIn Ads.
Configure, troubleshoot, and monitor conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), and social media pixels.
Collaborate with internal teams and clients to develop strategic media plans tailored to individual goals and budgets.
Analyze campaign performance and provide actionable insights, using attribution models to understand the full customer journey.
Conduct A/B tests and experiment with ad copy, creative, audiences, and bidding strategies to continuously improve results.
Provide clear reporting and communication to clients, explaining performance metrics and recommendations in simple, actionable terms.
Manage multiple accounts and prioritize tasks to meet client deadlines effectively.
Stay current with digital advertising trends, platform updates, and new technologies to maximize client success.