Digital Media Analyst

AAA Mountain West Group • Walnut Creek, CA

6d • Hybrid

About The Position

The Digital Media Analyst tracks and interprets performance across digital channels, including paid search (SEM), email marketing, SMS, mobile, paid social, AEO, SEO, apps, programmatic, websites, and connected TV. The role advances digital analytics across the organization and partners with digital marketing, product management, product marketing, and other teams to provide a comprehensive view of campaign analytics across lines of business.

The analyst owns standardized reporting on website performance, customer journeys, and paid media campaigns; builds and maintains stakeholder dashboards; and leads deep-dive analyses to explain customer behavior and digital results. They collaborate across teams to improve acquisition, conversion, and retention, and present findings to technical and non-technical audiences, including senior leadership. The role also identifies customer-journey friction and drop-off patterns and turns findings into actionable recommendations for user experience, ecommerce, marketing, and campaign performance.

This is a hybrid role requiring three days per week in the Walnut Creek, California office. The work is performed in an office setting. The compensation range is $110,387 to $137,983; the company targets offers between the minimum and midpoint, subject to fair pay analysis.

Requirements

• Bachelor’s degree, preferably in Analytics, Marketing, Mathematics, Statistics, or a relevant field, or equivalent experience.
• At least five years of experience in digital/web analytics, ecommerce analytics, or a similar analytical role.
• At least two years of web analytics experience using Google Analytics and paid media reporting using Tableau, Looker, and/or GBQ.
• Strong analytical and problem-solving skills, including the ability to develop predictive and prescriptive insights.
• Experience developing measurement and reporting methodologies for paid search, AEO, SEO, display, and paid social media campaigns.
• Excellent written and verbal communication skills, including experience presenting analyses to stakeholders at multiple levels.
• Understanding and use of online ad-serving platforms such as Google Campaign Manager, DoubleClick, Flashtalking, or Sizmek, and online ad networks such as Microsoft, Meta, TikTok, Reddit, Google, Yelp, and Pinterest.
• Solid understanding of ecommerce metrics such as conversion rate, average order value, and funnel performance, and paid digital marketing terms such as ROAS, CPA, and CPL.
• Intermediate skills in Tableau, GA4, and/or Looker.
• Experience with Google Suite, Microsoft Office Suite, and Apple productivity apps such as Pages, Keynote, and Numbers.
• Intellectual curiosity, a collaborative approach, a bias toward action, and commitment to continuous learning.
• Detail orientation and focus on results, data analysis, insights, and growth opportunities.
• Ability to work independently and in a team environment.

Nice To Haves

• Experience with BigQuery/SQL.
• Technical knowledge of databases, data warehousing, and data tools.

Responsibilities

• Own standardized reporting on website performance, customer journeys, and paid media campaigns, including traffic patterns, sessions, entry points, navigation paths, conversions, drop-off points, and friction.
• Build and maintain Tableau or Looker dashboards that provide stakeholders with ongoing visibility into KPIs.
• Lead and perform deep-dive analyses to explain customer behavior and digital results.
• Partner with the digital marketing team to provide reporting and analysis that shape campaign strategy, budget decisions, and channel performance.
• Collaborate with UX, development, ecommerce, product, and marketing teams to prioritize improvements that drive acquisition, conversion, and retention across lines of business.
• Present findings clearly to technical and non-technical audiences, including senior leadership.
• Structure ambiguous questions and situations to determine appropriate data, measurements, and methods.
• Provide subject matter expertise in digital analytics, user experience and behavior, data analysis, and reporting.
• Identify customer-journey friction points and drop-off patterns and provide actionable recommendations to UX, ecommerce, and marketing partners.
• Recommend solutions to improve campaign efficiency and effectiveness.
• Deliver insights that enable tangible improvements and inform strategic decisions.

Benefits

• AAA discretionary annual incentive plan or other incentive plans, depending on position.
• Company 401(k) match of $1 for $1 up to 6% of eligible earnings per pay period.
• Medical, dental, and vision benefits.
• Wellness program.
• Paid holidays.
• Paid time off accrued monthly.
• Depending on position, an additional 24 hours per year earmarked for volunteer activities.
• Free AAA Classic Membership.
• AAA product discounts.
• Tuition reimbursement program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level