Sr. Digital Marketing Strategist
About The Position
Renewal by Andersen is seeking a Senior Digital Marketing Strategist to help accelerate our digital growth and transformation. This role drives performance across web, personalization, and lifecycle marketing. You’ll play a critical role in optimizing the full customer journey, from initial discovery through lead nurture and appointment conversion by leveraging platforms like Salesforce, Salesforce Marketing Cloud, and myPROJECT portal. This is a high-impact role for a strategic, data-driven marketer who thrives at analyzing, improving, and implementing premier user experiences for both our end users and our affiliates.
Requirements
- 7+ years of experience in digital marketing, performance marketing, or lifecycle marketing
- Strong expertise across data, analytics, user experience, lead nurture, and conversion optimization
- Experience with CRM platforms (Salesforce preferred)
- Strong analytical mindset and ability to translate data into action
- Ability to lead cross-functional initiatives and influence stakeholders
- Experience managing vendors
Nice To Haves
- Experience with Marketing Cloud
- Experience with lead nurture programs and customer journey orchestration
- Familiarity with A/B testing, UX optimization, and experimentation tools
- Experience working with outside affiliates as a customer
Responsibilities
- Drive Digital Growth: Develop and execute strategies that increase qualified traffic, leads, and conversion rates.
- Optimize the full funnel, from acquisition through lead nurture and appointment setting.
- Identify and prioritize high-impact opportunities to improve performance.
- Lead Digital Strategy & Execution: Partner with IT, analytics, and agency teams to deliver best-in-class digital experiences.
- Align acquisition strategies with downstream conversion and lifecycle performance.
- Onboard affiliates to our corporate programs which includes training, outreach, and pitching new ideas and optimizations.
- Own Lifecycle Marketing & Lead Nurture: Manage and optimize Salesforce Marketing Cloud (SFMC) lead nurture programs.
- Build, document and refine audience segmentation and customer journeys (email, SMS, triggered communications).
- Improve lead engagement, reduce drop-off, and accelerate conversions.
- Work cross-functionally on connect multi-channel journeys into a unified experience.
- Leverage behavioral data and customer insights to tailor digital experiences at scale.
- Shape the myPROJECT Experience: Drive strategy for myPROJECT, a post-purchase tool, as a key post-lead project tracker.
- Identify opportunities to improve customer transparency, engagement, and conversion.
- Partner cross-functionally to enhance usability, increase adoption and awareness within our network of affiliates.
- Analyze & Optimize Performance: Optimize experiences by reviewing web, email, SMS, segmentations and myPROJECT behaviors.
- Track KPIs including traffic, engagement, conversion, and lead quality.
- Innovate & Lead Digitally: Evaluate emerging tools and technologies (AI, personalization, lead scoring).
- Bring forward new ideas to enhance customer experience and performance.
- Share best practices and help elevate digital capabilities across the organization.
Benefits
- 401 (k) Plan, Employer Fixed Contributions & Company Matching Profit Sharing
- Medical, Dental and Vision Coverage
- Flexible Spending Accounts (FSAs), Health Savings Account (HSA) and Health Reimbursement Account (HRA)
- Life Insurance
- Paid Time Off & Paid Holidays
- Paid Maternity Leave & Paid Parental Leave
- Career Growth Planning & Nationwide Career Opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
