Digital Marketing Strategist

Mass General Brigham•Somerville, MA

7d•$79,560 - $115,721•Hybrid

About The Position

Mass General Brigham Health Plan is an exciting place to be within the healthcare industry. As a member of Mass General Brigham, we are on the forefront of transformation with one of the world’s leading integrated healthcare systems. Together, we are providing our members with innovative solutions centered on their health needs to expand access to seamless and affordable care and coverage. Our work centers on creating an exceptional member experience – a commitment that starts with our employees. Working with some of the most accomplished professionals in healthcare today, our employees have opportunities to learn and contribute expertise. We are pleased to offer competitive salaries, and a benefits package with flexible work options, career growth opportunities, and much more. We are seeking a talented and experienced Digital Marketing Strategist to join our dynamic marketing team. The ideal candidate will be responsible for developing, deploying, analyzing, and optimizing based on key performance indicators (KPIs) for email and SMS campaigns in collaboration with colleagues from across the Marketing team and from the Digital team. This person will work closely with the digital marketing lead to drive successful email, SMS, and web marketing strategies.

Requirements

Bachelor's degree in Marketing, Communications, or related field
3+ years of experience in digital marketing with a focus on email, SMS marketing, and SEO

Nice To Haves

Proficiency in website content management systems, like Adobe Experience Manager (AEM) highly preferred
Experience using web analytics platforms, including Google Analytics and Piwik, to measure website performance, analyze user behavior, identify optimization opportunities, and inform marketing strategy highly preferred
Familiarity with email marketing platforms such as Dynamics and HubSpot highly preferred
Experience with A/B testing and conversion rate optimization for email and SMS campaigns
Knowledge of email deliverability best practices
Familiarity with SMS compliance regulations
Certifications in email marketing or SMS marketing
Health Care or Health Plan experience is strongly preferred
Demonstrate Mass General Brigham Health Plan's core brand principles of always listening, challenging conventions, and providing value.
Experience with SMS marketing tools and platforms
Strong analytical skills and ability to interpret data to drive email and SMS campaign optimization
Ability to manage multiple projects and deadlines simultaneously
Bring fresh ideas forward by listening to and working with employees and the people we serve.
Strong, demonstrated track record of the ability to execute on time, on budget, and within scope.

Responsibilities

Design and develop email and SMS marketing campaigns that drive engagement and conversions
Deploy campaigns using email marketing platforms and SMS marketing tools
Publish content on corporate website and customer portals
Collaborate with cross-functional teams, including design and content teams, to ensure campaign components align with overall campaign goals
Track and measure campaign performance using analytics tools specific to email and SMS
Optimize campaigns based on data and performance metrics for email and SMS channels
Report on KPIs and campaign success for email and SMS campaigns to stakeholders
Know the company’s brand, products, and customer personas
Deliver performance reports to internal stakeholders
Ensure published content aligns with user experience goals, SEO and accessibility standards, and regulatory requirements
Stay current on content and digital marketing best practices and techniques for creating effective and engaging content