Digital Marketing Strategist (Temporary Position)
Jenzabar•Westbury, NY
•$40 - $45
About The Position
The Digital Marketing Strategist is a data-driven paid media professional who can assist in the strategy and execution across a broad set of channels that directly drive business impact. They help plan, develop and implement digital marketing strategies in accordance with client goals, objectives, standards of performance, and procedures within a fast-paced environment.
Requirements
- 3+ years of relevant professional experience required
- Bachelor’s Degree in relevant field
- Expertise in setting up paid media campaigns on Meta, Google Ads, Snapchat, TikTok, LinkedIn, Display (StackAdapt preferred), Spotify
- Expertise in optimizing and reporting on paid media campaigns for CPC, CPL, and platform placements
- Understanding of higher education marketing a plus
- Excellent understanding of Microsoft products (Word and PowerPoint)
- Familiarity with Google Data Studio for reporting on paid media campaigns
- Excellent written and verbal communication skills – including presentation skills
- Ability to maintain effective working relationships fellow team members, employees, and management
- Must be organized and detail oriented
- Proven ability to maintain a high standard of confidentiality and autonomy
- Strong attention to detail skills
- Ability to work collaboratively and independently
- Proven self-motivation to take initiative and master new tasks quickly
Nice To Haves
- StackAdapt preferred for Display
- Understanding of higher education marketing a plus
Responsibilities
- Assist in the implementation and optimization of paid media campaigns in a thoughtful and scalable manner while utilizing multiple digital platforms
- Help execute a digital marketing strategy with focus on audience targeting and acquisition, across various objectives such as lead generation, application generation, engagement, and brand awareness
- Work cross-department with designers, writers and project managers to develop highly effective advertising campaigns
- Report out analysis of paid media campaign results to all stakeholders
- Evaluate new media opportunities and propose budgets to benefit both the company and the Client’s goals
- Understand and meet the needs of each client’s brand and represent their messaging accurately and memorably
- Other duties as assigned
Benefits
- This temporary position is not eligible for benefits.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Part-time
Career Level
Mid Level
