Senior Digital Marketing Strategist

Live Nation Entertainment•Beverly Hills, CA

4d•$96,000 - $120,000

About The Position

Timeline Management, a subsidiary of Live Nation Entertainment, is seeking a Senior Digital Marketing Strategist. This role is responsible for developing and executing influencer, brand, and digital marketing campaigns. The strategist will manage client and partner relationships, drive content and creative strategies, oversee analytics and reporting, and stay ahead of innovation and trends. The position requires proven experience in digital media, social platforms, and talent relations to ensure impactful results.

Requirements

5+ years of experience in digital marketing, social media, influencer/talent relations, or related fields.
Proven track record in building and executing successful digital and social campaigns.
Strong expertise in paid digital media, social platforms, CRM/email marketing, and analytics.
Excellent written and verbal communication skills with client-facing experience.
Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
Strong problem-solving skills with the ability to anticipate challenges and deliver creative solutions.
Mastery of major social platforms (Instagram, Facebook/Meta, TikTok, X, Snapchat, YouTube, YouTube Shorts, Discord, Twitch).
Demonstrated understanding of marketing KPIs, ROI, and performance measurement.
Comfortable working with high-profile talent and sensitive information with discretion.

Nice To Haves

Flexibility to work nights and weekends as needed to support live campaigns.

Responsibilities

Lead influencer, brand, and digital marketing strategies across artist, talent, and brand campaigns.
Build and execute robust digital marketing campaigns using content creation, creator strategies, UGC, content seeding, alternative/fan accounts, advertising, CRM, and email/text marketing.
Collaborate with internal teams to deliver innovative campaigns that drive cultural impact and tangible commercial results.
Manage and administer campaign budgets, liaising with labels and clients to ensure effective allocation of resources.
Build strong, collaborative, and trusting relationships directly with clients and their teams while managing multiple active campaigns simultaneously.
Maintain and expand a network of external partners (content producers, creators, social strategists, marketing agencies, publicists) and directly manage them on campaigns when necessary.
Oversee relationships with digital platforms including TikTok, Meta, Snapchat, X, YouTube, Discord, and more.
Conceptualize, produce, and coordinate campaign creative including social content, photo, video, and graphic assets.
Write engaging, on-brand copy for social media, websites, and campaign needs.
Oversee website, game, and app development for roster projects.
Lead content strategy across social media, influencers, UGC, short-form, and YouTube, ensuring optimization, monetization, and maximum visibility.
Establish clear KPIs and performance benchmarks for each campaign.
Monitor and analyze campaign performance through internal and third-party data tools.
Deliver actionable insights, reporting, and regular updates to internal and external stakeholders.
Conduct post-campaign analysis to evaluate effectiveness and recommend strategies for future success.
Anticipate and act on new social channels, platform features, content formats, and cultural moments to keep campaigns ahead of the curve.
Source and identify digital trends and execute content ideas directly with clients.