Digital Marketing Strategist, Senior Lead | Common Desk

Common Desk • Dallas, TX

5d • $70,000 - $92,000

About The Position

The Digital Marketing Strategist at Common Desk is a self-starting leader, technical strategist, and analytical collaborator who excels at leading people, data, and complex digital workflows. They lead a team of 2–3 members, driving brand awareness and sales through comprehensive social media and digital ad strategies. With a data-forward mindset, they go beyond simply reporting numbers— they analyze data to forecast trends and proactively adjust strategies. They are key to the brand’s evolution, l eading the transition of bringing digital ad execution in-house. They possess the crucial technical strengths of publishing and managing digital ad campaigns. This role is strategy, data, and goal-oriented, as well as one that embraces a sense of creativity and fun when it comes to building and creating brand and asset awareness. The Digital Marketing Strategist at Common Desk works within the WeWork organization, and is an excellent communicator both with internal leadership and landlord stakeholders. They manage essential external vendor relationships while maintaining strict budgets and project cadences. By leading high-level presentations and focusing on location performance, they ensure all partners are informed of progress, ultimately driving increased stakeholder satisfaction across the organization.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 4+ years of experience in Marketing, Communications, or related field; 2+ years of people management experience preferred.
• Project management experience preferred, particularly coordinating complex projects with multiple stakeholders.
• Technical experience in managing paid Search Engine (PPC) and Social Media advertising.
• Strong analytical skills and ability to apply data in relevant, meaningful ways.
• Outstanding attention to detail along with strong organizational, multi-tasking, and project management skills.
• Excellent written and verbal communication skills, high EQ.
• High ability to lead presentations speaking to company leaders, stakeholders, and partners.
• Understanding of SEO tactics and management.
• Experience maintaining a company CRM (preferably Salesforce and Hubspot).
• Efficient problem-solver, always bringing solutions to issues that arise.

Responsibilities

• Assist in developing, implementing, and managing comprehensive digital marketing plans to drive brand awareness, engagement, and sales; including sales promotions, social media and blog strategy, and allocation of digital ad spend.
• Partner in the development of overall Common Desk marketing strategy and transitioning the end-to-end execution of publishing and managing digital ad campaigns for Common Desk locations in-house.
• As a technician, this role is responsible for publishing and managing Common Desk’s digital ad campaigns.
• Guide day-to-day responsibilities of digital marketing execution, from hands-on operational work to project management, holding team accountable for hitting goals and KPIs.
• Support 2-3 Marketing team members to execute on their objectives as an individual and a team to reach business & landlord goals.
• Clearly and tactfully communicate data-driven updates to appropriate internal leadership teams and landlord stakeholders about marketing objectives and progress.
• Oversee relationship & project plans with external vendors, including Dreamers of Day (website) and Savior (SEO).
• Use tools like Google Analytics to track performance and ROI. You won’t just report numbers; you will use SEO and SEM data to forecast market trends and proactively adjust our strategy.
• Actively implement and optimize AI tools within the marketing workflow to accelerate content production, enhance data analysis, and maximize team efficiency.
• Provide guidance for CRM strategy and advise on the Customer Journey.

Benefits

• 20 days of PTO, approximately 13 paid holidays, and 80 hours of paid sick time per full calendar year
• 16 weeks paid parental leave
• competitive healthcare benefits
• 401k plan
• life and AD&D insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees