Digital Marketing Specialist (Part-Time)

Beaches Tanning and Spa•American Fork, UT

2d•Onsite

About The Position

Beaches Tanning + Spa is seeking a Part-Time Digital Marketing Specialist to join their team. This role is based at their corporate office in American Fork, UT. The specialist will be responsible for driving growth through paid advertising, website experiences, SEO, and strategic email and SMS campaigns. The position involves building, optimizing, analyzing, and improving digital systems that connect customers with the Beaches brand. The ideal candidate will have a strong understanding of data analysis, customer motivation, and digital marketing platforms.

Requirements

3+ Years' experience managing paid advertising campaigns across Meta, Google, or similar digital marketing platforms on behalf of a business is a MUST
Strong understanding of digital marketing principles including customer acquisition, conversion optimization, audience targeting, and campaign measurement
Strong experience with email marketing platforms, automation workflows, customer segmentation, and campaign strategy
Proficient with website management, landing page optimization, UX/UI design, and user experience best practices
Strong knowledge of Google Analytics, Meta Business Suite and related reporting tools
Understanding of SEO fundamentals and how search impacts digital marketing performance
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Capable of working 15-20 hours weekly at our Corporate office in American Fork, UT
Strong project management skills and adeptness at working under tight deadlines
Professional demeanor, unwavering integrity, and sound decision-making
Meticulous attention to detail while remaining highly efficient
A naturally curious mindset and desire to continually learn, test, and improve
A genuinely good sense of humor-we're serious about not being boring

Responsibilities

Manage and optimize paid advertising campaigns across Meta, Google, and other relevant digital platforms to drive customer acquisition and revenue growth.
Develop audience targeting, retargeting, and campaign strategies that connect the right people with the Beaches brand.
Monitor campaign performance, budgets, and key metrics while continuously testing and improving results.
Identify growth opportunities and make data-driven recommendations to improve return on ad spend and overall marketing performance.
Help oversee the strategy, execution, and optimization of email and SMS marketing campaigns, automations, and customer journeys.
Develop promotional, retention, and lifecycle marketing campaigns that increase engagement, loyalty, and store visits.
Analyze campaign performance and implement improvements to increase opens, clicks, conversions, and customer retention.
Collaborate with the creative team to ensure messaging, offers, and visuals work together to achieve campaign goals.
Help maintain and optimize website content, landing pages, and conversion funnels that support marketing initiatives.
Ensure campaign traffic flows seamlessly from ad click to conversion by improving user experience and customer journeys.
Monitor website performance, identify opportunities for optimization, and implement improvements that increase conversions.
Support SEO initiatives and website updates that improve visibility, engagement, and long-term growth.